How To: Standing Out in the Family Entertainment Franchise Industry

In the rapidly growing family entertainment industry, it’s key to stand out from competitors. With the right approach and strategies, you can differentiate your business and attract guests to your park year-round.

Innovative Attractions

Ensuring that franchise owners have a steady flow of repeat business and multiple revenue streams, Launch Entertainment is the perfect full-service entertainment destination with a wide array of attractions for all ages.

As technology continues to evolve, Launch is at the forefront with Virtual Reality, one of the biggest trends of 2024. Our Omniverse VP Arena has been a key feature in new and existing locations that marks a significant leap forward to the future of the entertainment industry.

Along with the classic Launch attractions such as trampoline courts, laser tag, bowling, dodgeball, and rope courses, franchisees can customize the combination of attractions within their location to best meet their market’s preferences. Not to mention the in-house Krave restaurant and Bar Hops that perfectly cater to the current eatertainment boom.

Community Engagement

Family entertainment centers offer a clean, fun, weather-proof environment for families of all ages to enjoy time together.

With weekly events and programs such as Toddler Time where children have the park to themselves and Ignite, an epic teen glow party, Launch becomes a part of the community’s schedule. By becoming an integral part of the community, franchisees can create a sense of loyalty and support amongst guests.

In addition to engaging within the community, Launch locations make the perfect host of birthday parties, corporate outings, summer camps, and more, which are additional revenue streams.

Valuing Diverse Investors

Launch Entertainment thrives on valuing business experience diversity. By embracing your unique background with unique expertise and experiences, you can create a more dynamic and innovative business. From childcare professionals to restaurant industry experts and real estate specialists, franchisees bring distinctive skills and perspectives to the table, enhancing the quality and scalability of each location.

Robust Marketing Strategies

Launch Entertainment’s franchisee support extends to its proven marketing tactics. We’ve created a range of marketing initiatives to assist our franchisees from opening to ongoing marketing endeavors. These established marketing methods include our internal marketing team’s management of each location’s paid advertising, promotions, lead generation, content organization, and more, all to optimize our franchisees’ return on investment.

Make a splash in the family entertainment Industry with Launch Entertainment! Take the first step today by filling out our interest form.

What Draws Entrepreneurs from Every Background to Launch Entertainment?

Forget the misconception that you need a background in family entertainment to own a family entertainment franchise. Launch Entertainment proves otherwise, building a network of seasoned operators who bring multi-faceted expertise from across multiple industries to the table.

Embracing Business Experience Diversity

Launch Entertainment elevates the quality of each location through the variety in franchisees’ backgrounds, contributing their unique talents and experiences. From real estate to retail, insurance to hospitality, and beyond, the Launch Entertainment franchise opportunity pairs well with growth-focused operators looking to diversify their portfolio with a multi-revenue stream, scalable concept.

Here are a few backgrounds you might not expect to find in a family entertainment franchisee:

Launch Entertainment’s range of attractions provides a strategic advantage, particularly for franchisees with diverse business experience. Combine your entrepreneurial skills with our broad appeal, and together, we’ll become your market’s go-to family entertainment destination.

The Versatility of Launch

Launching a franchise with us means stepping into a world of endless possibilities. Our family entertainment centers offer a dynamic mix of attractions, including arcade games, trampoline parks, basketball courts, and more—all customizable to best fit each franchisee’s target customer.

With support from Launch Entertainment’s corporate team, which includes comprehensive training and assistance with site selection, you’ll have the tools you need to hit the ground running. Plus, all attractions and equipment are manufactured in-house, lowering buildout costs and trimming turnaround times for production.

The Cultural Appeal of Entertainment Centers

It is no wonder that the family entertainment industry is set to surge through 2026. In today’s fast-paced world, people are seeking more experiences to enjoy and spend their time on, with a variety of options to entertain them all day. An entertainment center must appeal to people of all ages and backgrounds to keep guests coming back year-round. Launch’s full-service entertainment model is designed to cater to every guests’ interest with a vibrant variety of attractions for kids and adults of all ages, ensuring no family member is left out.

Ready to explore the endless possibilities of franchise ownership in the family entertainment industry? Take the first step today by filling out our interest form.

New family entertainment venue to replace DSW in Denver suburb

A husband-and-wife duo are opening a new family entertainment facility in Broomfield.

Brent and Kathleen Malocsay have signed a lease at 595 Flatiron Blvd. in Broomfield to open a new Launch Entertainment venue, complete with indoor trampolines, arcade games, bowling, a restaurant and more. The new owners are planning to open for business by the end of the year.

With backgrounds in finance and construction, the Malocsays had been searching for a new business opportunity after successfully operating vacation rentals in Orlando, Florida. The couple came across Launch, a family entertainment franchise that opened its first location in Rhode Island in 2012.

“[We] finally came across a concept that we like and feel like it’s gonna be profitable and enjoyable for us to do,” Brent said.

The Malocsays selected the location in Broomfield for its proximity to their home and their target demographic of families and young adults.

“It has a good shopping center next to it, obviously, with the [FlatIron Crossing] mall there. There’s a lot of up-and-coming development … there’s just a lot of family-oriented stuff in the area already,” Brent said.

The new facility is 35,000 square feet, and is currently occupied by Designer Shoe Warehouse, which will move to the mall next door. Launch gets possession of the building in September.

In addition to eight bowling lanes, trampolines and 20 arcade games, Launch will have four lanes of ax throwing, a basketball court, a virtual reality laser tag game, a two-story ropes course, an obstacle course and a rock climbing wall.

It will also have a bar and restaurant and guests can host birthday parties or other events at the new venue.

While the Malocsays considered other franchise opportunities — including other restaurants and indoor trampoline park franchises — they ultimately picked Launch for its variety of attractions, and the flexibility that Launch gives its franchisees.

Launch’s franchise fees are $75,000, plus 6% in monthly royalty fees. Rent is $46,000 per month at the facility, according to Brent.

The new Launch facility will employ approximately 30 people.

In the next two to five years, the Malocsays plan to open a second Launch entertainment facility and are considering the Greeley, Loveland or Centennial areas.

“We’re just really hoping that bringing this to Broomfield is really going to be a spot where the community can come together,” Kathleen said.

In addition to Launch, families and adventure seekers in the Denver metro area are getting a venue called the American Ninja Warrior Adventure Park in Denver’s Washington Virginia Vale neighborhood. Another couple opened a trampoline franchise in a former department store in Centennial earlier this year.

Launch Entertainment Announces Jeff Todd as New Chief Development Officer

Leading Family Entertainment Franchise Reinforces Commitment to Fueling Brand Growth through Leadership Team Development

WARWICK, R.I. Launch Entertainment, a leading indoor family entertainment concept, proudly appoints Jeff Todd as its new Chief Development Officer (CDO). 

Previously, Todd was the Senior Vice President of Business Development for Launch since June 2022, bringing a wealth of experience and strategic vision to his new role as CDO. Prior to Launch, Todd held the position of Vice President of Development for Driven Brands, where he spearheaded development initiatives for Meineke, Maaco and Merlin. 

“I am incredibly grateful for the opportunity to lead Launch’s development efforts as the organization continues to reach new heights. Launch’s franchise support team and franchisee partners are second to none, and I’m honored to be able to continue having an impact on the brand’s journey,” said Todd. “Our recent momentum with signed development and lease agreements nationwide signals an exciting new phase of our expansion. I look forward to continuing to partner with world-class operators as we expand into untapped and underserved markets throughout the country.” 

The strategic moves on the leadership team are accelerating Launch’s development, as the brand continues to invest in top talent on its executive bench. The brand recently signed franchise agreements and new park leases across the nation including Broomfield, Colorado, Saugus, Waltham, and Braintree, Massachusetts, Cherry Hill, Morristown, New Hope, and Brunswick, New Jersey, Valley Stream, New York, and Denton Texas, with many more in the pipeline for future development in 2024. Launch has a keen eye on its growth in new and existing markets across the nation.

“We are thrilled to announce Jeff’s role as Chief Development Officer. With his proven track record, Jeff has played a pivotal role in Launch over the last few years,” said Craig Erlich, CEO of Launch Entertainment. “Jeff is a valuable member of our team, with an expertise that has been and will continue to be instrumental in driving our brand’s expansion efforts and delivering exceptional experiences to families across the nation.”

The Launch business model offers a scalable, multi-unit opportunity and provides a fun, dynamic, and competitive environment to further drive growth for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with a thrilling experience through its various attractions and amenities.

Target markets for growth include new and existing markets around the Midwest, Northeast, and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1.5M liquid and $3M net worth. 

To learn more about the Launch Entertainment franchise opportunity, visit https://launchfamilyentertainment.com.

About Launch Entertainment  

Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, a premium bar, and a restaurant. The brand currently has 29 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.  

For more information about Launch Entertainment, visit https://launchtrampolinepark.com/

To learn more about its franchise opportunities, visit https://launchfamilyentertainment.com.

Future-Proofing Your Family Entertainment Franchise

The key to staying ahead in the competitive family entertainment industry is embracing innovation. Launch Entertainment is breaking down how today’s family entertainment centers are reshaping the landscape with cutting-edge experiences and forward-thinking strategies.

Step into any modern family entertainment center, and you’ll find yourself in a world of experiential entertainment. Responding to consumer demand, FECs are revolutionizing play with attractions like interactive VR experiences, augmented reality games, interactive obstacle courses, adrenaline-pumping laser tag battles, and more.

In today’s digital era, family entertainment franchises use automation and data analytics to elevate guest engagement and drive traffic. Automated processes streamline operations, reducing wait times and enhancing efficiency. Meanwhile, data analytics provide invaluable insights into guest behavior, allowing family entertainment centers to tailor offerings to individual preferences.

Read more about how Launch Entertainment adapts to help franchisees stay at the forefront of the industry!   

Integrating themed entertainment allows guests to transport into realms of wonder and excitement. Whether it’s thrilling superhero adventures or enchanting fantasy escapades, themed attractions weave narratives around beloved characters, creating immersive experiences that bring fantasies to life and keep guests coming back for more.

Tech at the Forefront

As families seek out new adventures, the rise of location-based entertainment is reshaping the industry. Unlike others merely blending into existing venues, Launch distinguishes itself by integrating a diverse range of popular experiences into a flexible and scalable business model.

Harnessing cutting-edge technology and data analytics, Launch ensures every guest experience is unforgettable. Ready to join us at the forefront of entertainment innovation? Take the first step towards revolutionizing your portfolio by filling out our online inquiry form today!

Launch Entertainment Signs Lease for New Broomfield Location

Local Entrepreneurs Debut Family Entertainment Concept in Colorado

DENVER, Colo. Launch Entertainment (Launch), a leading family entertainment franchise, has recently signed a lease for a new location in Broomfield, Colorado. The new park is situated at 595 Flatirons Blvd. and is owned by local entrepreneurs, Brent and Kathleen Malocsay, bringing an awesome family entertainment experience to the Denver area.

Launch Entertainment of Broomfield will serve guests throughout the northern part of the city, marking Launch’s inaugural presence in Colorado and reaffirming the brand’s aggressive nationwide growth. The new destination will feature indoor trampolines, bowling, arcades, a Krave restaurant, and more, with plans to open in the latter half of 2024.

“As a business owner and mother, I recognized the lack of family entertainment options in the Denver region, so this is an exciting endeavor for Brent and me,” said Kathleen. “Indoor entertainment is an industry that continues to grow, and we are fortunate to be part of the craze. I am confident our local community will embrace this awesome space, and we couldn’t be more thrilled to open later this year.”

With over 12 years of experience in the banking industry, Kathleen gained a strong grasp of fiscal responsibility, driving her ambition to explore self-employment. Meanwhile, her husband Brent, who will be handling operations for the new location, boasts a wealth of expertise in the multi-family new construction sector, specializing in framing, drywall and paint. His hands-on involvement in the business has granted him invaluable insights into project management, quality assurance and client satisfaction. In addition to their professional pursuits, Kathleen and Brent actively manage short-term Airbnb rentals across the nation, consistently delivering exceptional guest experiences.


“We’re excited to collaborate with Kathleen and Brent to debut Launch in Colorado,” said Jeff Todd, SVP of Business Development at Launch Entertainment. “They are genuinely dedicated to creating memorable experiences for families, so we’re eager for them to get up and running. We actively seek experienced franchise prospects, like Kathleen and Brent, to drive our development in multiple states across the country, and we have full confidence that they will provide an exceptional family-friendly experience to Broomfield.”

The Launch Entertainment business model offers a scalable, multi-unit opportunity and provides a fun, dynamic, and competitive environment to further drive growth for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with a thrilling experience through its various attractions and amenities.

Target markets for growth include new and existing markets around the Midwest, Northeast, and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.

To learn more about the Launch Entertainment franchise opportunity, visit  https://launchfamilyentertainment.com.

About Launch Entertainment 

Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, a premium bar, and a restaurant. The brand currently has 29 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan. 

For more information about Launch Entertainment, visit https://launchtrampolinepark.com/.

To learn more about its franchise opportunities, visit

https://launchfamilyentertainment.com.