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The Rise of Tech-Based Attractions


Technology has revolutionized the entertainment industry, and nowhere is this more apparent than in entertainment parks and attractions like those at Launch Entertainment.

In recent years, there has been a significant rise in the number of tech-based attractions at entertainment parks, and this trend shows no signs of slowing down. From virtual reality experiences to augmented reality games, technology has become an essential part of the entertainment park experience and a major contributor to the Launch’s unique, lucrative business model.

Immersive Experiences Drive Traffic and Renewed Growth

One of the benefits of tech-based attractions is that they can be easily updated and modified. With traditional games and attractions, it can be difficult and expensive to make changes or updates. However, with tech-based attractions, updates can be made remotely, and new experiences can be created quickly and efficiently. This allows entertainment parks to keep their offerings fresh and exciting for returning guests, while being efficient for operators to keep their parks on the cutting edge.

Plus, tech-based attractions offer an opportunity for parks to collect data on their guests. By tracking guest behavior and preferences, parks can tailor their offerings to meet the needs and desires of their guests. This data can also be used to improve the guest experience and increase guest satisfaction. 

How Launch Stands out in Themed Entertainment

One of today’s most popular tech-based attractions is virtual reality, and with the advent of affordable VR headsets, entertainment centers have been able to offer immersive, interactive experiences that transport guests to new worlds.

At Launch Entertainment, we’re constantly innovating to meet consumer demand. With the addition of Launch’s Omniverse VR Arena to new and existing parks, guests are transported into a lifelike world on omnidirectional treadmills that allow them to walk, run, and rotate in 360 degrees as they explore.

It’s innovations like this that accentuate Launch Entertainment’s differentiators above and beyond any competitor comparison. Aside from our giant trampolines and VR immersions, each Launch is a year-round family entertainment center featuring ninja style obstacle courses, climbing walls, laser tag, battle pit, bowling, and more.

Launch’s diverse range of attractions creates a win-win scenario for our guests and franchisees. Our attractions are an ideal place for kids and adults alike to participate in active entertainment, driving repeat business for franchise owners. And, because Launch manufactures all of its own trampoline equipment and attractions, franchisees won’t be breaking the bank on equipment costs.

Guests are always searching for the newest, best experiences — as the world of new technologies evolves, Launch takes no shortcuts in innovating new resources and attractions to differentiate our concept from the competition.

Ready to launch? To learn more about multi-unit opportunities and open territories, fill out our inquiry form, and our team will be in touch.

What You Need to Know About Family Entertainment Franchises


Some of the most strategic entrepreneurs seek business ownership through franchising. However, it’s most important that you find one that is both lucrative and rewarding for you financially and personally.

Family entertainment franchises offer exactly that – with a growing market and increased demand from parents and community members, a family entertainment franchise is a great addition to any portfolio. 

Keep reading to learn more about investing in a family entertainment franchise.

What is a family entertainment franchise?

A family entertainment franchise is a full-service indoor entertainment that offers a wide variety of activities, such as laser tag, rock climbing, trampolines, arcades, etc. The range of activities caters to a large customer demographic, attracting parents, teens and children from across the community.

Why invest in a family entertainment franchise?

There are several benefits of investing in a family entertainment franchise. One of the biggest reasons to invest is the growing family entertainment market. The market was most recently valued at $41 billion in 2022 and is projected to reach $140 billion by 2032, according to Persistence Market Research.

The investment is also good for the community and the families within it. Not only do family entertainment franchises bring in profit, but they also provide a safe, clean and fun atmosphere for families of all ages to enjoy time together. Parents are always looking for ways to get kids away from screens, and indoor family entertainment spaces promote movement and socialization through engaging activities.

How lucrative is this franchise?

Investing in your community is a great goal, but you ultimately want your business to be successful and profitable. So, you may be wondering, how much money can I make as a family entertainment franchise owner?

Although we have an industry benchmark, the exact answer boils down to the brand’s most recent franchise disclosure document (FDD). The FDD’s Item 19 thoroughly breaks down the average profits generated from all their locations. While this doesn’t guarantee you the exact results, it demonstrates the robust model and proven blueprint that lays the foundation for your business. 

How stable is a family entertainment franchise?

Given the wide customer age range, an indoor family entertainment park offers many revenue opportunities with activities available year-round. Birthday parties, summer camps, events, corporate outings, and other casual celebratory gatherings are some of the top revenue drivers, leaving ample opportunity to market your business to the community.

Start a Family Entertainment Center

Join the leader in family entertainment with Launch Entertainment. Our brand’s park customization allows franchisees to stand out in their communities with popular attractions, creating multi-revenue streams and standing out from the competition. To learn more about multi-unit opportunities and open territories, fill out our inquiry form and our team will be in touch.

Second trampoline park planned for Kennewick

Three local investors team up for $2M indoor family fun center

A trio of entrepreneurs is investing $2 million in a large indoor family fun center planned near Columbia Center mall in Kennewick.

Developers hope to make an announcement soon about the location for Washington state’s first Launch Trampoline Park and hope to open it by the end of summer 2019.

Franchisee and co-owner Will McKay is excited to bring a new entertainment option to town. “The Tri-Cities is a growing place. Not only do we have people who live here looking for new entertainment options, but we have so many sports activities and tournaments where people come to town and say, ‘What else are we going to do here?’ ”

Launch Trampoline Park was co-founded by a former New England Patriots football player Ty Law, who’s expected to attend the grand opening, along with Walla Walla native and NFL veteran Drew Bledsoe.

The site will be owned and operated by three longtime friends, including Will McKay, owner of W. McKay Construction, Jourdan Nicholls, a Kennewick podiatrist, and Jeff Morgan, a dentist and owner of Grandridge Dental.

The idea was dreamed up by McKay after visiting FLIPnOUT Xtreme in Las Vegas, an amusement park which offered more than just trampolines.

“We jumped for a while, then went and played laser tag. I have four kids, and there’s not much to do in the winter, so I wanted to bring something like that to the Tri-Cities,” McKay said. “And with my current business, I could do this a lot cheaper than a lot of other people.”

He recruited friends he’s known since high school as fellow investors, and started researching potential franchises.

“Launch was in the top five trampoline park franchises on six or seven blogs I looked at,” McKay said.

Entrepreneur magazine’s recent 40th annual ranking of the top 500 franchises lists Rhode Island-based Launch at No. 248.

Within weeks, McKay was on the East Coast for a “discovery day” to see how a park of this style is set up and operating.

The team is investing about a half-million dollars alone in the trampoline equipment, which will be connected to form one giant jumping surface with angled trampoline walls. In addition, there will be a laser tag arena, virtual reality, dodgeball court, climbing wall, bowling alley, indoor playground, ninja course, foam pit, arcade games and potentially a zip line that runs the length of the facility, which is expected to be about 30,000 square feet.

Initial admission is likely to include at least trampoline and laser tag use, with additional offerings at an added cost. McKay said that in some locations, guests visit Launch exclusively to bowl and not to access any other varied entertainment options.

With a current trampoline park already near the mall in Kennewick, McKay isn’t worried about saturating the market. He believes his business won’t be in direct competition with places like Chuck E. Cheese, which he helped build, or iPlay Experience, an indoor playground also opening near the mall.

McKay said his business model is more focused on attracting the older elementary kids, up to adults.

“It’s no secret that indoor trampoline parks have become a significant contender in the family-entertainment industry, but we’re more than just a trampoline park,” said Launch co-founder Rob Arnold. “Technology is changing at an astonishing pace, and with family entertainment you need to be right on top of things and evolve quickly in order to stay relevant and fun and cool.”

Launch will serve food, including make-your-own pizzas described by McKay as “killer,” which may be ordered inside the Krave restaurant, as well as make-your-own ice cream sundaes. The location will have the ability to hold birthday parties, team-building activities and other private events. It has not been decided if alcohol will be served in any portion of the entertainment center.

According to a news release, there are 20 Launch Trampoline Parks open throughout 13 states, with more than 30 additional parks in various stages of development throughout the U.S.

Admission costs and expected operating hours have not yet been determined, but McKay said Launch’s prices will “be competitive” with the region. Family bundles may be offered for multiple attractions. McKay expects to hire at least four to five people in management, but didn’t yet have an overall expectation of the total number of employees, which will eventually be determined in line with hours of operation.

Once a lease is signed for the location, McKay expected construction could get underway within six weeks to meet the targeted opening date of late summer. W. McKay Construction will be the general contractor for the project.

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