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Launch Entertainment Announces Elizabeth Amaral as New Director of Sales


Leader in Family Entertainment Space Welcomes Experienced 

Industry Executive to Further Drive the Brand’s Growth

WARWICK, R.I. – Launch Entertainment has named a new Director of Sales to enhance the national performance of the brand’s current and future parks. 

The indoor family entertainment franchise brand has appointed Elizabeth Amaral to the position, further investing in the leadership team to aid the concept’s expansion. Having a decade of experience in the family entertainment industry, specifically in sales roles, Amaral will further support the performance of existing and new Launch locations. The new hire announcement comes on the heels of significant growth for Launch Entertainment, with a recent park opening in Grand Rapids, MI, and several locations in development in key markets across the country.  

Before joining Launch Entertainment, Amaral was a District Sales Manager for Dave and Busters, supporting locations on a national level to increase sales through marketing campaigns and the development of local sales teams. Prior to this, she was Director of Sales at a private event venue, managing many aspects and logistics for the company. 

“When presented with the opportunity to join the Launch team, I knew almost instantly that the brand was the perfect fit,” said Amaral. “The people and the passion that the team has for the concept is what sold me on the brand. I am most looking forward to what I can bring to the table to help franchisees be even more successful by improving and streamlining marketing outreach, building relationships with the community and ultimately supporting their locations.”

In her new role, Amaral will focus on managing the call center, increasing the level of support for sales and training sales team members at franchise and corporate locations. She will also lead inbound and outbound marketing campaigns to bring in more customers to the parks. She’ll also serve as a coach, to mentor team members on-site to better sell the products and services. 

“We are thrilled to welcome Elizabeth to our growing team and offer more support to our franchisees,” said Rob Arnold, co-founder and CEO of Launch Entertainment. “We have been focused on adding talented and experienced individuals to our corporate office to support our brand’s growth, and Elizabeth is the exact type of leader we needed to help contribute to the success of all our locations. We are looking forward to the future of Launch with strategic new hires like Elizabeth, and know that she will leave a positive impact on our brand.”

Target markets for growth include new and existing markets around the Midwest, Northeast and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Indiana, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth. 

To learn more about the Launch Entertainment franchise opportunity, visit