New family entertainment venue to replace DSW in Denver suburb

A husband-and-wife duo are opening a new family entertainment facility in Broomfield.

Brent and Kathleen Malocsay have signed a lease at 595 Flatiron Blvd. in Broomfield to open a new Launch Entertainment venue, complete with indoor trampolines, arcade games, bowling, a restaurant and more. The new owners are planning to open for business by the end of the year.

With backgrounds in finance and construction, the Malocsays had been searching for a new business opportunity after successfully operating vacation rentals in Orlando, Florida. The couple came across Launch, a family entertainment franchise that opened its first location in Rhode Island in 2012.

“[We] finally came across a concept that we like and feel like it’s gonna be profitable and enjoyable for us to do,” Brent said.

The Malocsays selected the location in Broomfield for its proximity to their home and their target demographic of families and young adults.

“It has a good shopping center next to it, obviously, with the [FlatIron Crossing] mall there. There’s a lot of up-and-coming development … there’s just a lot of family-oriented stuff in the area already,” Brent said.

The new facility is 35,000 square feet, and is currently occupied by Designer Shoe Warehouse, which will move to the mall next door. Launch gets possession of the building in September.

In addition to eight bowling lanes, trampolines and 20 arcade games, Launch will have four lanes of ax throwing, a basketball court, a virtual reality laser tag game, a two-story ropes course, an obstacle course and a rock climbing wall.

It will also have a bar and restaurant and guests can host birthday parties or other events at the new venue.

While the Malocsays considered other franchise opportunities — including other restaurants and indoor trampoline park franchises — they ultimately picked Launch for its variety of attractions, and the flexibility that Launch gives its franchisees.

Launch’s franchise fees are $75,000, plus 6% in monthly royalty fees. Rent is $46,000 per month at the facility, according to Brent.

The new Launch facility will employ approximately 30 people.

In the next two to five years, the Malocsays plan to open a second Launch entertainment facility and are considering the Greeley, Loveland or Centennial areas.

“We’re just really hoping that bringing this to Broomfield is really going to be a spot where the community can come together,” Kathleen said.

In addition to Launch, families and adventure seekers in the Denver metro area are getting a venue called the American Ninja Warrior Adventure Park in Denver’s Washington Virginia Vale neighborhood. Another couple opened a trampoline franchise in a former department store in Centennial earlier this year.