About Launch
OUR STORY
Launch Family Entertainment was founded with a simple idea: create a modern entertainment destination where families could spend meaningful time together through active, engaging, and memorable shared experiences.
What began with the opening of the first Launch location in Warwick, Rhode Island in 2012 quickly demonstrated strong consumer demand for a cleaner, more elevated, and more experience-driven approach to indoor entertainment. Following the early success of its first locations, Launch began refining its operational systems, attraction strategy, guest experience standards, and development model to support long-term scalability.
As consumer preferences evolved, so did the Launch concept. What started as a trampoline-focused business has evolved into a flexible, full-service family entertainment platform combining attractions, dining, events, hospitality, and interactive guest experiences under one roof.
Today, Launch continues to evolve its model with a focus on operational execution, scalable development, and long-term relevance within the growing experiential entertainment sector.
OUR GROWTH
Over the past decade, Launch has expanded from a single Rhode Island location into a growing national entertainment platform with parks operating across multiple markets throughout the United States and additional locations in development.
As the brand has grown, Launch has continued investing in leadership, infrastructure, technology, operational systems, and franchise support capabilities designed to support disciplined long-term expansion.
Launch is backed by Silver Oak Services Partners, whose investment supports the continued development of the brand’s operational platform, franchise support infrastructure, and strategic growth initiatives.
Today, Launch is focused on partnering with experienced operators, growth-minded investors, and business leaders who understand the importance of disciplined execution, strong leadership, and delivering consistent guest experiences within a scalable entertainment and hospitality business.
Meet our CEO
Leadership Team
Robert Arnold, Co-Founder & Advisor
Rob is a strategic advisor to Launch Entertainment and is an active member of the Board of Directors. Rob and his wife Erin co-founded Launch in 2012 in Warwick, RI. Their collective passion has been the driving force behind the growth of Launch.
Craig Erlich, CEO
Craig Erlich has been the Chief Executive Officer of Launch Family Entertainment since June 2023. From January 2015 to December 2022, Craig was President and CEO of Brix Holdings, based in Dallas, Texas, the franchisor of the following brands: Red Mango, Smoothie Factory, Souper Salad, Red Brix Pizza, Orange Leaf, Humble Donuts, and Friendly’s Restaurants.
Yvette Martinez, COO
Yvette joined Launch in 2023. Prior to Launch Yvette was COO of Brix Holdings. Yvette held several roles at Brix Holdings including Vice President of Operations. She is also an owner of a business in the Houston, Texas area.
Mike Stout, CDO
Mike is our Chief Development Officer and joined Launch in 2025. Mike brings over 30 years of executive-level experience leading franchise and licensing growth for high-profile brands across the QSR, family entertainment, and retail sectors.
Christina Lafontaine, VP of Finance
Christina has been with Launch since April 2023. Prior to this role, Christina worked as the Accounts Payable Manager in the treasury department of FM Global.
Nicholette Gill, VP of Sales & Marketing
Nicholette has been the VP of Sales and Marketing since July 2023. She has been with Launch since the inception of the brand in 2012 and has been a part of over 30 location openings.