Launch Entertainment Announces Jeff Todd as New Chief Development Officer
Leading Family Entertainment Franchise Reinforces Commitment to Fueling Brand Growth through Leadership Team Development
WARWICK, R.I. – Launch Entertainment, a leading indoor family entertainment concept, proudly appoints Jeff Todd as its new Chief Development Officer (CDO).
Previously, Todd was the Senior Vice President of Business Development for Launch since June 2022, bringing a wealth of experience and strategic vision to his new role as CDO. Prior to Launch, Todd held the position of Vice President of Development for Driven Brands, where he spearheaded development initiatives for Meineke, Maaco and Merlin.
“I am incredibly grateful for the opportunity to lead Launch’s development efforts as the organization continues to reach new heights. Launch’s franchise support team and franchisee partners are second to none, and I’m honored to be able to continue having an impact on the brand’s journey,” said Todd. “Our recent momentum with signed development and lease agreements nationwide signals an exciting new phase of our expansion. I look forward to continuing to partner with world-class operators as we expand into untapped and underserved markets throughout the country.”
The strategic moves on the leadership team are accelerating Launch’s development, as the brand continues to invest in top talent on its executive bench. The brand recently signed franchise agreements and new park leases across the nation including Broomfield, Colorado, Saugus, Waltham, and Braintree, Massachusetts, Cherry Hill, Morristown, New Hope, and Brunswick, New Jersey, Valley Stream, New York, and Denton Texas, with many more in the pipeline for future development in 2024. Launch has a keen eye on its growth in new and existing markets across the nation.
“We are thrilled to announce Jeff’s role as Chief Development Officer. With his proven track record, Jeff has played a pivotal role in Launch over the last few years,” said Craig Erlich, CEO of Launch Entertainment. “Jeff is a valuable member of our team, with an expertise that has been and will continue to be instrumental in driving our brand’s expansion efforts and delivering exceptional experiences to families across the nation.”
The Launch business model offers a scalable, multi-unit opportunity and provides a fun, dynamic, and competitive environment to further drive growth for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with a thrilling experience through its various attractions and amenities.
Target markets for growth include new and existing markets around the Midwest, Northeast, and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1.5M liquid and $3M net worth.
To learn more about the Launch Entertainment franchise opportunity, visit https://launchfamilyentertainment.com.
About Launch Entertainment
Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, a premium bar, and a restaurant. The brand currently has 29 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.
For more information about Launch Entertainment, visit https://launchfamilyentertainment.com/franchise/.
To learn more about its franchise opportunities, visit https://launchfamilyentertainment.com.
Future-Proofing Your Family Entertainment Franchise
The key to staying ahead in the competitive family entertainment industry is embracing innovation. Launch Entertainment is breaking down how today’s family entertainment centers are reshaping the landscape with cutting-edge experiences and forward-thinking strategies.
- Gamification: Leveling Up Entertainment Options
Step into any modern family entertainment center, and you’ll find yourself in a world of experiential entertainment. Responding to consumer demand, FECs are revolutionizing play with attractions like interactive VR experiences, augmented reality games, interactive obstacle courses, adrenaline-pumping laser tag battles, and more.
- Automation and Data Analytics: Enhancing Customer Experiences
In today’s digital era, family entertainment franchises use automation and data analytics to elevate guest engagement and drive traffic. Automated processes streamline operations, reducing wait times and enhancing efficiency. Meanwhile, data analytics provide invaluable insights into guest behavior, allowing family entertainment centers to tailor offerings to individual preferences.
Read more about how Launch Entertainment adapts to help franchisees stay at the forefront of the industry!
- Themed Entertainment: Bringing Fantasies to Life
Integrating themed entertainment allows guests to transport into realms of wonder and excitement. Whether it’s thrilling superhero adventures or enchanting fantasy escapades, themed attractions weave narratives around beloved characters, creating immersive experiences that bring fantasies to life and keep guests coming back for more.
Tech at the Forefront
As families seek out new adventures, the rise of location-based entertainment is reshaping the industry. Unlike others merely blending into existing venues, Launch distinguishes itself by integrating a diverse range of popular experiences into a flexible and scalable business model.
Harnessing cutting-edge technology and data analytics, Launch ensures every guest experience is unforgettable. Ready to join us at the forefront of entertainment innovation? Take the first step towards revolutionizing your portfolio by filling out our online inquiry form today!
Launch Entertainment Signs Lease for New Broomfield Location
Local Entrepreneurs Debut Family Entertainment Concept in Colorado
DENVER, Colo. – Launch Entertainment (Launch), a leading family entertainment franchise, has recently signed a lease for a new location in Broomfield, Colorado. The new park is situated at 595 Flatirons Blvd. and is owned by local entrepreneurs, Brent and Kathleen Malocsay, bringing an awesome family entertainment experience to the Denver area.
Launch Entertainment of Broomfield will serve guests throughout the northern part of the city, marking Launch’s inaugural presence in Colorado and reaffirming the brand’s aggressive nationwide growth. The new destination will feature indoor trampolines, bowling, arcades, a Krave restaurant, and more, with plans to open in the latter half of 2024.
“As a business owner and mother, I recognized the lack of family entertainment options in the Denver region, so this is an exciting endeavor for Brent and me,” said Kathleen. “Indoor entertainment is an industry that continues to grow, and we are fortunate to be part of the craze. I am confident our local community will embrace this awesome space, and we couldn’t be more thrilled to open later this year.”
With over 12 years of experience in the banking industry, Kathleen gained a strong grasp of fiscal responsibility, driving her ambition to explore self-employment. Meanwhile, her husband Brent, who will be handling operations for the new location, boasts a wealth of expertise in the multi-family new construction sector, specializing in framing, drywall and paint. His hands-on involvement in the business has granted him invaluable insights into project management, quality assurance and client satisfaction. In addition to their professional pursuits, Kathleen and Brent actively manage short-term Airbnb rentals across the nation, consistently delivering exceptional guest experiences.
“We’re excited to collaborate with Kathleen and Brent to debut Launch in Colorado,” said Jeff Todd, SVP of Business Development at Launch Entertainment. “They are genuinely dedicated to creating memorable experiences for families, so we’re eager for them to get up and running. We actively seek experienced franchise prospects, like Kathleen and Brent, to drive our development in multiple states across the country, and we have full confidence that they will provide an exceptional family-friendly experience to Broomfield.”
The Launch Entertainment business model offers a scalable, multi-unit opportunity and provides a fun, dynamic, and competitive environment to further drive growth for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with a thrilling experience through its various attractions and amenities.
Target markets for growth include new and existing markets around the Midwest, Northeast, and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.
To learn more about the Launch Entertainment franchise opportunity, visit https://launchfamilyentertainment.com.
About Launch Entertainment
Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, a premium bar, and a restaurant. The brand currently has 29 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.
For more information about Launch Entertainment, visit https://launchfamilyentertainment.com/franchise/.
To learn more about its franchise opportunities, visit
Launch to expand into Colorado
Launch Entertainment has signed a franchise agreement to bring a new venue to Denver, Colorado, US.
The new park will be owned and operated by local entrepreneurs Brent and Kathleen Malocsay, and situated in the Broomfield area of the city.
The new destination will be the first Launch park in Colorado and will feature indoor trampolines, bowling, arcades, a Krave restaurant, and more.
“As a business owner and mother, I recognised the lack of family entertainment options in the Denver region, so this is an exciting endeavour for Brent and me,” said Kathleen.
“Indoor entertainment is an industry that continues to grow, and we are fortunate to be part of the craze. I am confident our local community will embrace this awesome space, and we couldn’t be more thrilled to open later this year.”
Launch Entertainment currently has 29 locations across 14 states in the US, with several new locations in development.
The Broomfield location is set to open in the latter half of 2024.
Launch Entertainment Signs Deal for a New Denton Entertainment Destination
Local Entrepreneur Brings Family Entertainment to New Heights to Texas
DENTON, Texas – Launch Entertainment (Launch), a leading family entertainment franchise, recently inked a franchise agreement to propel the brand’s growth in Texas for a location in Denton –
The new park will be owned and operated by local entrepreneur, Satwinderpal Singh, offering residents in North DFW to experience awesome attractions designed for the entire family. With site selection underway, the upcoming location will feature attractions such as a bowling alley, arcade games, an air track basketball court, laser tag, obstacle courses, a Krave restaurant, bar, and more. This agreement further supports Launch’s strategic expansion into the competitive Texas landscape while also solidifying its position as an undisputed leader in the family entertainment industry.
“I am thrilled to embark on this new venture with Launch and create lasting memories for friends and families in Denton,” said Singh. “Being in the customer service industry for over a decade helped strengthen my people skills which prompted my interest in the family entertainment space. It was time to offer something distinct and enjoyable for the Denton community and Launch was the perfect opportunity.”
With over 15 years in the gas station and fast-food industry, Singh brings extensive expertise in day-to-day operations, customer service, employee training and team support. Beyond his professional endeavors, Singh finds joy in spending quality time with his family. This blend of business acumen and a genuine passion for family-centric pursuits makes Singh a dynamic and well-rounded entrepreneur poised to bring a unique entertainment experience to the Denton community.
“We’re excited about teaming up with Satwinderpal to expand Launch’s presence in Texas,” said Jeff Todd, SVP of Business Development at Launch Entertainment. “He has an excellent professional background and a genuine dedication to creating awesome experiences for families, which aligns perfectly with what Launch Entertainment is about. We’re looking forward to the journey ahead and the positive impact Launch of Denton will have under Satwinderpal’s leadership.”
The Launch Entertainment business model offers a scalable, multi-unit opportunity and provides a fun, dynamic, and competitive environment to further drive growth for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with a thrilling experience through its various attractions and amenities.
Target markets for growth include new and existing markets around the Midwest, Northeast, and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.
To learn more about the Launch Entertainment franchise opportunity, visit https://launchfamilyentertainment.com.
About Launch Entertainment
Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, a premium bar, and a restaurant. The brand currently has 29 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.
For more information about Launch Entertainment, visit https://launchfamilyentertainment.com/franchise/.
To learn more about its franchise opportunities, visit https://launchfamilyentertainment.com.
Navigating Trends: Promoting Your Park in a Digital Age
As digital advancements within the family entertainment industry continue to shape consumer behavior, a strategic online presence becomes increasingly necessary. Fortunately for franchisees of Launch Entertainment, crafting a digital marketing plan is backed by our experienced team!
Keep reading for a few core components that drive effective digital marketing strategies for family entertainment franchises and a glimpse into the tailored marketing support available to Launch franchisees.
Optimized Website Experience
Think of your website as your park’s digital front door. It should be inviting, easy to navigate, and packed with essential details like operating hours, ticket prices, attraction variety, and a map of open locations. Incorporating relevant keywords into your website and structuring it for search engine optimization (SEO) helps boost visibility and attract potential guests.
Engaging Social Media Presence
Social media platforms are one of the most immediate avenues to connect with your audience. Keep your channels buzzing with engaging content, including event announcements, promotions, and teasers of attractions or activities. Building a community around your park on social media humanizes your brand and brings guests closer to the fun!
Strategic Paid Advertising
Strategically placed ads on search engines and social media platforms can provide an immediate boost in visibility and drive traffic to your website. By targeting potential guests who are actively seeking family entertainment destinations in their area, pay-per-click (PPC) advertising makes sure that your park stays top-of-mind when it matters most.
Effective Online Reputation Management
Maintaining a positive online reputation is essential for sustaining long-term success. Monitor and respond to reviews and guest feedback on platforms like Yelp and Google promptly and professionally. By addressing feedback thoughtfully, you demonstrate your commitment to guest satisfaction and build trust with potential visitors.
Tailored Marketing Support from Launch
Ready to elevate your park’s digital marketing efforts?
Launch has developed a comprehensive suite of marketing programs to support our franchisees every step of the way. From their grand opening to ongoing advertising endeavors and everything in between, our internal marketing team helps manage each location’s paid advertising, organize content, promotions, lead generation, and more to optimize our franchisees’ business.