MarketWatch News –Launch Entertainment Reflects on a Year of Strategic Growth and Impact

Family Entertainment Concept Solidifies Position as Industry Leader, Sets Stage for Aggressive 2024 Growth in New Markets

WARWICK, R.I. /PRNewswire/ — Launch Entertainment (Launch), a leading indoor family entertainment franchise, has closed out 2023 with significant development deals, strategic additions to its executive bench, and notable milestones for another successful year ahead.

As a trailblazer on the East Coast and now an industry-wide leader, Launch Entertainment continuously expands its reach through innovative attractions and a strong market presence. In 2023, celebrating its 10th anniversary of franchising, Launch opened new locations in Dearborn, Michigan, and Jeffersonville, Ohio, strengthening its nationwide influence and reaffirming its commitment to delivering thrilling entertainment experiences for diverse audiences.

To support the brand’s plans for growing the franchise system, Launch has invested in expanding its leadership team with several key new hires throughout the year. In June, Craig Erlich was appointed as Chief Executive Officer, marking a pivotal moment to bolster the company’s strategic development. With an extensive background in various executive roles in the franchising industry, Craig’s experience aligns seamlessly with Launch’s vision for the future. Likewise, Yvette Martinez assumed the role of Chief Operating Officer for Launch Entertainment, boasting over 20 years of experience in the franchise industry and leading the charge for operational efficiencies.

“Launch has provided an exceptional entertainment experience for families with our latest park model, featuring a diverse array of attractions that delight guests of all ages and continues to be a multi-revenue investment for franchisees,” said Erlich. “As we reflect on the past year, we’re grateful for our dedicated operators and partners, whose commitment and passion for family entertainment have contributed to our sustained growth and positive trajectory of the brand. We’re looking forward to 2024 being another banner year for our company.”

This past year, Launch secured a total of six signed leases and 11 development agreements in Texas, North Carolina, Colorado, New Jersey, New York, Arizona, Massachusetts, California, and Florida. In 2024, the brand has a keen eye on its growth in new and existing markets and is set to open new parks with experienced operators in the family entertainment industry. Equally important to growth in new units, Launch also had existing franchisees that have renewed their franchise agreements with planned remodel efforts to update brand aspects and experiences.

As the global family/indoor entertainment centers market size is projected to reach $40 billion by 2025, Launch Entertainment is zeroing in on the potential with its franchise initiative over the next several years.

“Launch’s trajectory is strong and is supported by existing and upcoming operators, offering diverse attractions for all, ensuring multiple revenue streams and sustained foot traffic,” said Jeff Todd, Senior Vice President of Development for Launch Entertainment. “Looking ahead to 2024, our goals for the upcoming year are to further expand our footprint in key markets, introduce innovative attractions, and enhance the overall guest experience. Launch Entertainment is ready for another year of growth, and we are eager to continue setting new milestones in the family entertainment space.”

The Launch Entertainment business model offers a scalable, multi-unit opportunity and creates a fun, dynamic, and competitive environment that drives growth and profitability for its franchise operators. Through its multiple revenue streams, the concept entices customers of all ages with a thrilling experience and a variety of attractions and amenities that keep guests coming back year-round and increase returns for franchisees.

Target markets for growth include new and existing markets around the Midwest, Northeast and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.

To learn more about the Launch Entertainment franchise opportunity, visit https://launchfamilyentertainment.com.

About Launch Entertainment

Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, a premium bar, and restaurant. The brand currently has 28 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.

For more information about Launch Entertainment, visit https://launchfamilyentertainment.com/franchise/. To learn more about its franchise opportunities, visit https://launchfamilyentertainment.com.

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Charting a Course for 2024: Launch Entertainment’s Vision for Growth

What an extraordinary journey it has been for Launch Entertainment in 2023, reaching our 10th anniversary of franchising last June. As we reflect on the past year, we eagerly anticipate what lies ahead in 2024 with a vision that promises transformative growth and exciting developments.

A key highlight of 2023 was the strategic reinforcement of our leadership team with the additions of CEO Craig Erlich and COO Yvette Martinez. Their wealth of experience and innovative thinking positions Launch for a new phase of expansion and innovation as we transition into 2024, and their leadership will play a pivotal role in shaping the brand’s trajectory.

Throughout 2023, Launch Entertainment experienced a steady influx of signed agreements, solidifying our presence in the family entertainment sector. The year-end results were nothing short of impressive, with 11 signed agreements. This achievement sets the stage for a robust 2024 as we continue to expand our footprint and bring the Launch experience to new communities.

2024 holds promise as we strategically enter new markets, with the spotlight on our recently opened corporate location in Dearborn, MI adding another dimension to Launch’s nationwide presence. Additionally, Launch Entertainment is gearing up for the debut of the first parks in Arizona, Colorado, California, and Texas. These ventures align with our commitment to providing quality family entertainment experiences in diverse communities.

As we anticipate the future, we recognize the immense value of the family entertainment industry, which is projected to reach nearly $70 billion by 2030. Backed by multifaceted revenue streams and a world-class corporate team, Launch Entertainment is well-positioned for an exciting and successful journey in the years to come.

Buckle up for a stellar year as we launch into new territories and reach even greater heights in 2024!
Schedule a call with our development team for more information on franchise opportunities with Launch Entertainment.

Launch Entertainment Announces Signed Agreement for First Arizona Location

Family Entertainment Concept to Enter Phoenix Metro Area with Local Entrepreneur

PHOENIX Launch Entertainment (Launch), a leading family entertainment franchise, recently inked a franchise agreement to open a new park in the Phoenix metro area in the summer of 2024.

A seasoned operator with several years in the family entertainment industry will own and operate the new park. With an impressive background that involves creating amazing guest experiences, this individual brings over two decades of business ownership expertise to the role, aiming to bring the first Launch Entertainment Park to Arizona.

The new signed agreement marks a significant milestone for the brand as Arizona welcomes its first-ever Launch Entertainment, promising an unparalleled family entertainment experience for metro Phoenix locals and families. Site selection is currently in progress for the 40,000 sq ft park. It will feature an array of attractions, including trampolines, a ninja warrior course, bowling, arcade, and Krave restaurant.

“As Launch Entertainment continues nationwide growth and making our debut in new states, we are thrilled for milestones, like this deal, and partnering with experienced operators,” said Jeff Todd, SVP of Business Development at Launch Entertainment. “The Phoenix franchisee has an extensive background in the entertainment industry and are confident in the new Launch park to make an impact in the community. We are actively seeking passionate franchise operators that are committed to delivering a unique entertainment destination that resonates with all audiences across the nation.”

The Launch Entertainment business model offers a scalable, multi-unit opportunity and provides a fun, dynamic, and competitive environment to further drive growth and profitability for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with a thrilling experience through its various attractions and amenities.

Target markets for growth include new and existing markets around the Midwest, Northeast and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.

To learn more about the Launch Entertainment franchise opportunity, visit https://launchfamilyentertainment.com.

About Launch Entertainment 

Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, premium bar, and restaurant. The brand currently has 28 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan. 

For more information about Launch Entertainment, visit https://launchfamilyentertainment.com.

To learn more about its franchise opportunities, visit https://launchfamilyentertainment.com.

Launch Entertainment of Asheville Secures Early Renewal Agreement for More Years of Family Fun

Local Franchisee Commits to a 10-Year Deal in North Carolina

ASHEVILLE, N.C. Launch Entertainment (Launch), an indoor family entertainment franchise, has recently renewed its agreement with the Asheville park franchisee and local operator, Kristie Bivins, keeping the location in the community for another ten years. 

“Renewing our agreement with Launch Entertainment allows my team and me the ability to continue offering one-of-a-kind experiences for families in our community,” said Kristie. “Launch has created a unique haven in Asheville, evolving into a full-service entertainment destination that goes above and beyond, catering to diverse audiences. We’re dedicated to providing a blend of fun, fitness, and family bonding, positioning Launch as a standout destination for North Carolina.”

With a background in computer studies and experience as a dedicated mom, Kristie’s journey into Launch was inspired by her commitment to family and community. Also, a group fitness instructor, Kristie understands the importance of wellness and family fun, especially for children. By continuing to invest in Launch and its modern attractions, she aims to create an entertainment space where families can come together and make lasting memories.

“Kristie has been instrumental in positioning Launch as the number one destination for family entertainment in North Carolina. The 10-year renewal agreement not only reflects her exceptional management but also reaffirms the bright future ahead for Launch Entertainment in Asheville under her ownership,” said Jeff Todd, SVP of Business Development at Launch Entertainment. “Our diverse array of attractions continues to position Launch as the first choice for residents in Asheville and we’re eager to continue to watch its successes. We also look forward to partnering with more franchise operators, like Kristie, to expand Launch’s footprint into new markets.”

The Launch Entertainment business model offers a scalable, multi-unit opportunity and creates a fun, dynamic, and competitive environment that drives growth and profitability for its franchise operators. Through its multiple revenue streams, the concept entices customers of all ages with a thrilling experience and a variety of attractions and amenities that keep guests coming back year-round and increases returns for franchisees.

Target markets for growth include new and existing markets around the Midwest, Northeast and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.

To learn more about the Launch Entertainment franchise opportunity, visit  https://launchfamilyentertainment.com.

About Launch Entertainment 

Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, premium bar, and restaurant. The brand currently has 28 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan. 

For more information about Launch Entertainment, visit https://launchfamilyentertainment.com/franchise/.

To learn more about its franchise opportunities, visit https://launchfamilyentertainment.com.

More Than a Trampoline Park: Launch Entertainment Differentiators

As a leading family entertainment concept since 2012, Launch Entertainment has come a long way from its early beginnings as a trampoline park and arcade. The brand has evolved into a full-service entertainment destination that goes above and beyond to cater to a diverse audience. Below is a closer look at what makes Launch stand out among the crowd.

An Experience for Every Family Member

We carefully design each Launch park to cater to everyone, from thrill-seekers to the young at heart. Guests have access to premium food and beverage services at our in-house Krave restaurant and Bar Hops, which keeps adults happy while kids play. Whether it’s the exhilaration of trampoline courts, the thrill of ninja courses, conquering rock walls, engaging in laser tag battles, bowling, or more, Launch is a year-round family entertainment center that ensures no family member is left out. 

A Dynamic Evolution of Parks

As consumer trends have changed, Launch has quickly recognized the demand for more entertainment options. From virtual reality experiences to augmented reality games, technology has become an essential part of the entertainment park experience and a crucial contributor to Launch’s unique business model. 

With 28 locations spanning 14 states and counting, Launch brings its extraordinary offerings to communities far and wide. Affordable price points and a range of activities appeal to an extensive customer base across demographics including income levels, gender, age, and geography.

World-Class Support 

Silver Oak Services Partners acquired a majority stake of Launch in 2020 to lay the foundation for its wide-scale development plans. Since then, the brand has bolstered its C-suite and support team with strategic hires, including the recent additions of Craig Erlich as Chief Executive Officer and Yvette Martinez as Chief Operating Officer. 

Under Craig and Yvette’s leadership, Launch Entertainment will explore new avenues for growth, uphold safety and brand standards, and solidify Launch Entertainment’s position as an innovative leader in the family entertainment industry.

Unique and Unforgettable

What ultimately makes Launch Entertainment stand out is its ability to create unique and unforgettable memories. Launch’s diverse attractions create a win-win scenario for our guests and franchisees. Launch is an ideal place for kids and adults alike to participate in active entertainment, driving repeat business for franchise owners. And, because Launch manufactures all of its equipment and attractions, franchisees won’t break the bank on equipment costs.

With a commitment to inclusivity and adaptability, Launch Entertainment is continually raising the bar for what family entertainment can be. Ready to launch? To learn more about franchise opportunities and open territories, fill out our inquiry form, and our team will reach out.

Launch Entertainment Debuts Colorado Presence Through New Development Deal

Family Entertainment Concept Inks Agreement with Local Entrepreneurs to Enter Denver Market

DENVER, Colo. Launch Entertainment (Launch), a leading family entertainment franchise, is making its way to Northern Denver —

The family entertainment park, known for its variety of awesome attractions, recently signed an agreement with local entrepreneur, Kathleen Malocsay to establish a new park in Denver. This location will cater to guests throughout the northern part of the city, marking Launch’s inaugural presence in Colorado and establishing the brand’s aggressive nationwide growth. Launch Entertainment of Denver will feature indoor trampolines, bowling, arcades, and more, with the goal of opening in the latter half of 2024.

With over 12 years of experience in the banking industry, Kathleen gained a strong grasp of fiscal responsibility, driving her ambition to explore self-employment. Meanwhile, her husband Brent, who will be handling operations for the new location, boasts a wealth of expertise in the multi-family new construction sector, specializing in framing, drywall, and paint. His hands-on involvement in this competitive field has granted him invaluable insights into project management, quality assurance, and client satisfaction. In addition to their professional endeavors, Kathleen and Brent actively oversee short-term Airbnb rentals across the nation, consistently delivering exceptional guest experiences.

“As an avid business owner, I knew that Launch Entertainment would be a perfect addition to my portfolio and fit well in the Denver community,” said Kathleen. “As the family entertainment industry continues to gain momentum, I am primed to leave a substantial mark. My husband and I are very confident that our local community will embrace the opportunities and fun that Launch has to offer.”

The Launch Entertainment business model offers a scalable, multi-unit opportunity and provides a fun, dynamic, and competitive environment to further drive growth and profitability for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with a thrilling experience through its various attractions and amenities.

“As Launch Entertainment continues nationwide expansion, we are thrilled to partner with local owners like Kathleen,” said Jeff Todd, SVP of Business Development at Launch Entertainment. “We actively seek experienced franchise prospects, like Kathleen, to drive our development in multiple states across the country, and we have full confidence that she will provide an exceptional family-friendly experience to Denver.”

Target markets for growth include new and existing markets around the Midwest, Northeast and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.

To learn more about the Launch Entertainment franchise opportunity, visit  https://launchfamilyentertainment.com.

About Launch Entertainment 

Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, premium bar, and restaurant. The brand currently has 28 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan. 

For more information about Launch Entertainment, visit https://launchfamilyentertainment.com/franchise/.