MarketWatch News –Launch Entertainment Reflects on a Year of Strategic Growth and Impact

Family Entertainment Concept Solidifies Position as Industry Leader, Sets Stage for Aggressive 2024 Growth in New Markets

WARWICK, R.I. /PRNewswire/ — Launch Entertainment (Launch), a leading indoor family entertainment franchise, has closed out 2023 with significant development deals, strategic additions to its executive bench, and notable milestones for another successful year ahead.

As a trailblazer on the East Coast and now an industry-wide leader, Launch Entertainment continuously expands its reach through innovative attractions and a strong market presence. In 2023, celebrating its 10th anniversary of franchising, Launch opened new locations in Dearborn, Michigan, and Jeffersonville, Ohio, strengthening its nationwide influence and reaffirming its commitment to delivering thrilling entertainment experiences for diverse audiences.

To support the brand’s plans for growing the franchise system, Launch has invested in expanding its leadership team with several key new hires throughout the year. In June, Craig Erlich was appointed as Chief Executive Officer, marking a pivotal moment to bolster the company’s strategic development. With an extensive background in various executive roles in the franchising industry, Craig’s experience aligns seamlessly with Launch’s vision for the future. Likewise, Yvette Martinez assumed the role of Chief Operating Officer for Launch Entertainment, boasting over 20 years of experience in the franchise industry and leading the charge for operational efficiencies.

“Launch has provided an exceptional entertainment experience for families with our latest park model, featuring a diverse array of attractions that delight guests of all ages and continues to be a multi-revenue investment for franchisees,” said Erlich. “As we reflect on the past year, we’re grateful for our dedicated operators and partners, whose commitment and passion for family entertainment have contributed to our sustained growth and positive trajectory of the brand. We’re looking forward to 2024 being another banner year for our company.”

This past year, Launch secured a total of six signed leases and 11 development agreements in Texas, North Carolina, Colorado, New Jersey, New York, Arizona, Massachusetts, California, and Florida. In 2024, the brand has a keen eye on its growth in new and existing markets and is set to open new parks with experienced operators in the family entertainment industry. Equally important to growth in new units, Launch also had existing franchisees that have renewed their franchise agreements with planned remodel efforts to update brand aspects and experiences.

As the global family/indoor entertainment centers market size is projected to reach $40 billion by 2025, Launch Entertainment is zeroing in on the potential with its franchise initiative over the next several years.

“Launch’s trajectory is strong and is supported by existing and upcoming operators, offering diverse attractions for all, ensuring multiple revenue streams and sustained foot traffic,” said Jeff Todd, Senior Vice President of Development for Launch Entertainment. “Looking ahead to 2024, our goals for the upcoming year are to further expand our footprint in key markets, introduce innovative attractions, and enhance the overall guest experience. Launch Entertainment is ready for another year of growth, and we are eager to continue setting new milestones in the family entertainment space.”

The Launch Entertainment business model offers a scalable, multi-unit opportunity and creates a fun, dynamic, and competitive environment that drives growth and profitability for its franchise operators. Through its multiple revenue streams, the concept entices customers of all ages with a thrilling experience and a variety of attractions and amenities that keep guests coming back year-round and increase returns for franchisees.

Target markets for growth include new and existing markets around the Midwest, Northeast and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.

To learn more about the Launch Entertainment franchise opportunity, visit https://launchfamilyentertainment.com.

About Launch Entertainment

Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, a premium bar, and restaurant. The brand currently has 28 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.

For more information about Launch Entertainment, visit https://launchfamilyentertainment.com/franchise/. To learn more about its franchise opportunities, visit https://launchfamilyentertainment.com.

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Deciding what franchise you want to invest in is a significant, life-changing decision. A simple Google search will lead you to thousands of franchise opportunities, ranging across a variety of industries, from fast-casual restaurants to automotive repair, gyms, and more. 

When it comes to narrowing in on one industry, the family entertainment franchise industry is a rapidly expanding field, and seamlessly fits into many investors’ portfolios. Launch Entertainment has built a strong foundation for its entrepreneurs. Since the first Launch opened its doors in 2012, it has transformed from a trampoline park to a full-service entertainment center for the whole family. 

Let’s break down the top five reasons to join the family entertainment industry and franchise with Launch: 

 

1. Unique Attraction Mix

Projected $41 billion in annual sales by 2025, our unique mix of attraction variety sets us apart in the industry. From laser tag, bowling, dodgeball, rope courses, and more, Launch Entertainment offers a diversified attraction mix with activities for the whole family. Plus, our latest model enhances operations with our “Krave Restaurant”  and “Bar Hops” to add additional revenue opportunities.

 

 

2. In-House Manufacturing

At Launch, our in-house manufacturing allows for the flexibility of attractions to custom fit your space. Franchisees can work with the Launch design team to choose what attractions they want to incorporate into their park, while our in-house manufacturing keeps costs low and on schedule.

 

 

3. Semi-Absentee Model Conducive to Multi-Unit Operators

Operationally, our franchise is highly conducive for multi-unit operators. With the right team in place, we offer a semi-absentee management model, perfect for busy executives who do not have the time to run the day-to-day functions.

 

 

4. Corporate Support

The perk of franchising with an established concept like ours, is our operators get all the benefits of corporate support with proven systems in place. From site selection and construction to preparing for your grand opening, our team is there to support you every step of the way.

Unlike other concepts, our indoor family entertainment park is designed to attract customers year-round. Whether rain, snow, sleet, or shine, our concept operates  year-round with our awesome attractions and focus on the guest experience. 

 

 

5. Prime Markets Available

With ten years under our belt, we’re thrilled to expand our family entertainment park nationwide. Most recently, we celebrated our recognition once again by Franchise Times on the Top 500 List, which honors the top brands in the franchising industry. 

We’re expanding our presence in both new and existing markets across the country, leveraging our industry-leading and award-winning model to bring the Launch experience to every community.

 Learn more about franchising opportunities with Launch Entertainment.

The family entertainment sector of the franchise industry presents a unique opportunity for seasoned investors to turn their passion for active family fun into reliable recurring revenue. When entrepreneurs invest in the leading indoor family entertainment park, they are capitalizing on a world-class action park with a diversified attraction mix and semi-absentee model to reach untapped profit potential.

As the #1 market leader in the family entertainment space, we’re continuing to elevate our reputation with stable, recurring revenue. Let’s break down the benefits of diversifying with Launch:

Diversified Attraction Mix for Activities Year Round

 

The first step towards recurring revenue is providing services that are available year-round. Since each of our diversified attractions are indoors, families can enjoy every activity 365 days of the year.

Recently, we revolutionized our model with the rollout of Generation 3 parks. Expanding our initial park design, Gen 3 activates increased revenue potential with an expanded attraction mix, premium dining and broad market appeal. This new model can increase customer spend while at the same time keeping costs low through labor efficiencies.

Depending on their retail space, franchise owners can customize their activity offerings to best fit their target customer base. Our Gen 3 model features a full bar and Krave Kitchen to maximize ROI for children and adults of all ages. Backed by a strong franchise system and support, our in-house manufacturing lowers buildout costs and trims turnaround times for production. It’s one of the many ways we support our franchisees.

 

Semi-Absentee Model for Passive Income

 

With passive revenue potential, there’s no need to manage day-to-day operations. In fact, most Launch Entertainment franchise owners hire a general manager to lead the day-to-day operations and maintain an awesome culture for their employees. In addition, Launch Corporate provides world-class franchisee support including;

 

The sales ambassador and assistant manager assume prominent roles in the business, generating recurring business from children and adults in the community.

This opportunity pairs well for a variety of investors, especially those in the childhood education, hotel operation or real estate space who are looking to diversify their portfolio with a muti-revenue stream business model, without fully running the operations.

 

Untapped Profit Potential

 

You may be wondering, what is the profitability of a family entertainment park? Launch Entertainment franchisees reap the benefits of massive profit potential, with franchise locations bringing in an average $2,035,472 in total income.*

Our family fun franchise is home to an array of awesome attractions to keep families coming back year-round while offering franchisees multiple revenue streams to maximize unit profitability.

Ready to Launch your portfolio? Learn more about franchising opportunities with Launch Entertainment.

*According to the Item 19 of the 2022 FDD. Referring to franchised locations, average of 6 parks trailing 12 months

Starting an entertainment business can be quite the lucrative career. There are many activities to consider for family entertainment, but one that really jumps out is a laser tag business. Traditionally, it’s a family favorite. Stepping into the dark arena with glow in the dark obstacles while donning your light up vest and clutching your laser gun…it’s quite the experience, for any guest. 

But, for most entertainment businesses, it’s not enough to just offer one experience, especially when there’s always space for more. 

Below, we’ll detail why laser tag is better suited integrated along with a plethora of other exciting activities rather than investing in a standalone laser tag franchise. 

Is a laser tag business profitable in today’s world?

Starting a laser tag business can be profitable, but there’s quite a laundry list of cons that accompany the task. For example, competition can be high when it comes to a laser tag business, so analyzing the market and finding the demand is a huge step.

There are plenty of areas to stumble during the process. From finding the right supplier to low margins, and everything in between. Going this alone can be quite a challenge. 

It can also become quite costly fairly quickly. The overhead expenses and taxes alone could put you in the red before your grand opening. 

What Equipment is Necessary to Start Your Own Laser Tag Business?

A laser tag facility requires a significant amount of square footage and equipment. Starting a laser tag business requires necessary equipment. An obstacle course adds an element of fun to the space. Of course, that includes décor. Many times, since laser tag is a game with darker lighting, most of the décor is glow in the dark, creating an exciting atmosphere. 

Equipment is needed including laser tag guns and vests with operating software that responds to being hit. Management software and other miscellaneous items should be accounted for as well. 

How much space do you need?

Typically, in a standalone facility it would need to be at least 5,000 to 6,000 square feet for a laser tag business.

Why is it better to include laser tag as an additional activity to a range of services?

Laser tag can be enjoyable for a variety of groups, but to really utilize the space to earn the most profit, it shouldn’t be the only activity offered. Having multiple activities such as dodgeball, trampoline courts, rock climbing, arcade, and so much more takes your space to the next level. 

On top of that, most standalone laser tag businesses do not have food options. Ensuring that your customers have food and beverages while they get all their energy out is essential to top tier entertainment. This type of service guarantees repeat customers, customers staying longer at your establishment, and the highest potential for a successful business. 

Is it better to own a franchise?

Yes, a franchise is certainly more reliable than going into business ownership alone, especially starting a laser tag business. Franchises offer more structure, extensive training, and support, help with negotiations, and you’re more likely to gain financial support when joining a franchise. Since they’re a proven concept, a financial team finds them more trustworthy. 

How does Launch Entertainment manage to integrate laser tag into their facility?

At Launch Entertainment, laser tag is just one of the incredible activities we offer. We’ve taken it to the next level by branding our laser tag, “Fury Laser Tag.” We have two experiences for customers to enjoy: joining forces with United Earth or the Martian Syndicate, where players can achieve bragging rights in the state-of-the-art arena. 

Consider Launch Entertainment as Your Business Endeavor

Deciding to go into business ownership is an adventure. You should be able to have all the benefits that come with business ownership, but also have fun while doing so and choose the least stressful option. By joining Launch Entertainment, all the hard decisions are removed from your experience. You have a knowledgeable team right behind you, every step of the way, setting you up for the best chance of success. 

It’s worth investing in a franchise like Launch over a standalone laser tag business because you’re able to really utilize the entire space, and curate an experience that laser tag alone simply can’t compare. Launch Entertainment has a proven history with repeat customers and prioritizing a memorable experience for all ages. 

If you’re ready to take the next step in owning your own family entertainment center, fill out this form and one of our franchise development representatives will be in touch. 

Entrepreneurs interested in pursuing business ownership but uneasy about going it alone often turn to franchising. Franchising is a proven system of distributing products or services involving a franchisor and franchisee. 

The franchisor establishes the brand’s trademark and business system. The franchisee pays a royalty and initial fee for the right to do business under the franchisor’s name and system. 

In the U.S. alone, there are more than 750,000 franchises. Franchises provide employment to more than 8 million Americans. While it’s a huge part of the workforce, it takes a lot to create a successful franchise. Many burn out before the grand opening. 

Below, we’ve detailed the five top qualities that contribute to a successful franchise. 

What are the Keys to Franchise Success?

Once you’ve understood the fundamentals of franchising, it’s time to pick which is the best fit for you. Here are some factors to consider that should drive your decision-making:

Why Franchising is a Great Choice

There’s a reason many people head to franchising when deciding to go into business ownership. Franchises have brand recognition, which often comes with a built-in customer base. They have a franchise system with a network of other franchisees. That means shoulders to lean on and experiences to learn from. In addition, there’s also support and training from a leadership team that understands your success equals their success. In general, franchises are relatively successful. Be mindful, there is no guaranteed financial prosperity, but it’s definitely the more promising route over starting from scratch. 

What Soft Skills do I Need?

It takes more than a strong franchise brand to help you create success. You have to have the skills it takes – or be willing to develop those skills – to be the right kind of good franchisee to help the franchise truly thrive. That’s where soft skills come into play.

As a good franchisee, you should be:

Consider Launch Entertainment

Launch Entertainment checks all the boxes for a successful franchise. The family entertainment center industry is projected to reach $40.81 billion by 2025. 

Franchising for nearly 10 years, Launch has been an innovating leader, completely revolutionizing the family entertainment industry. Launch offers you an incredible opportunity to engage with the community and be a part of a trusted system that is rapidly expanding. If you’d like to learn more about investing in a franchise, click here to request more info.

The act of play is an important part of a child’s development and growth. Play is more than just fun and games; It’s been proven to help kids learn about themselves and the world around them. It affects their social development, interests, and passions. This all leads to discovering important life skills as they grow. 

For the most part, children have very little preference when it comes to choosing the play that they’re engaging in. It doesn’t matter whether it’s inside or outside, as long as they’re able to have fun. In this case, many parents opt for convenience, security, sanitation, and weather when choosing a space for their children. This creates the perfect opportunity for indoor playground franchises to thrive. 

How Much Do Indoor Franchise Owners Make?

In 2019, children’s fitness franchises earned a total of $336 million in revenue.

Generally, the children’s fitness industry sees a good return on investment. The profit margins and returns for indoor playground franchises vary by location, business model, and overhead costs. It’s also impacted by the establishment’s reputation, and if there are attractions available for all ages.  

When investing in an indoor playground business, begin with researching the total indoor playground franchise cost and be mindful of the environment and what’s happening in the community. For example, many of the peak hour times will align with the surrounding school’s schedules. This means weekends and breaks will be your busiest time. Despite this, it’s important to continuously offer activities and opportunities to engage with the community, so there is less down time. This could look like opening your doors to local businesses for employee exercises, field trips, fitness classes, or activities for non-school age children. 

In addition to working with locals, it’d be worth your while to invest in internet marketing. Having eye-catching equipment creates a lively Facebook and Instagram feed. Social media has become a powerful tool, don’t be afraid to use it. 

At the root of it all, create a high-quality experience with fun in mind. This means offering birthday packages, selling food and beverages, and making sure kids of all ages (and parents!) are welcome to join in on the experience. 

There are a multitude of fun, creative, and easy ways to make an indoor playground more profitable. 

What Equipment Do You Need to Start an Indoor Playground?

First and foremost, trampolines! There’s nothing like seeing the pure joy of kids and adults jumping to their hearts content and shaking off all the school and work stress. 

It’s best to focus on fun when you’re thinking of a layout for your indoor playground. Making sure you have a little bit of everything for everyone goes a long way. There’s rock climbing, basketball, dodgeball, foam pit, laser tag, virtual reality, and so much more. 

The best example of how to create the optimal experience is looking at seasoned family entertainment park, Launch Entertainment. With all these amenities and more, Launch creates an environment where it’s impossible not to have fun. 

Who is the Target Audience & Why Do Indoor Playgrounds Appeal to their Needs?

When exploring indoor playground ideas for business opportunities, keep in mind the target audience for these types of centers are areas with a large population of children and parents who have disposable income. 

Indoor playground franchises have several advantages. A major benefit to an indoor playground is the accessibility during every season. There is less opportunity for severe injury as many activities have cushions like ball pits and tumble mats. 

Indoor playgrounds often undergo routine cleaning. This creates a more sanitary environment than any outdoor opportunities for play. For example, Launch has raised the bar in sanitation by passing the rigorous “STERILE” cleanliness certification program. This program was designed specifically for family entertainment centers. This includes providing cleanliness to all surfaces, trampolines & attractions, equipment, railings, inventory, lockers, and employees & guests. The requirements all meet or exceed CDC guidelines. 

In terms of entertainment, most of these indoor playgrounds are destined to thrive in areas where there are a lot of families either visiting or living. They also excel when activities are geared toward every age. This makes families much more inclined to stay longer, and also to return. 

Consider Franchising with Launch 

Launch Entertainment continues to prove time and time again, what it takes to drive customer foot traffic and create a loyal customer base with fantastic return rates. Whether it’s family night, date night, a team-building meeting exercise, or college kids looking for a place to feel young again, we’re the go-to. We prioritize creating an incredible experience for all ages.

Starting an indoor playground can be daunting with many obstacles hurled towards you, but you don’t have to go it alone. With us, you can have the incredible opportunity of engaging with the community and being an anchor for incredible memories while also receiving ongoing support, training, marketing assistance, and ample resources from a franchise system that is driven to see you succeed. 

If you’re ready to take the next step in owning your own family entertainment center, fill out this form and one of our franchise development representatives will be in touch.