Breaking Down Family Entertainment Franchising: Steps To Opening a Launch Park
The process of becoming a Launch Entertainment franchise owner may follow a structured path, but the beauty of this opportunity lies in the ability to apply your individual expertise while leveraging a proven business model.
Let’s walk through the steps you’ll take to open your Launch park and answer some frequently asked questions along the way.
Step 1: Concept Overview
Your journey kicks off with a deep dive into Launch Entertainment’s concept. We’ll walk you through everything — from our family-friendly attractions like VR, bowling, and trampolines to our Krave pizza restaurant and bar. If you’ve been wondering how Launch appeals to all ages, you won’t be guessing for long!
Step 2: Territory Review
Next, we’ll analyze available territories to find a prime location for your park, prioritizing the best market fit for maximum impact. Curious about what goes into the process? Check out our FAQ section below for more insight into how we nail down the perfect spot.
Step 3: LOI Created for Territory
Once we’ve zeroed in on your ideal market, we’ll draft a Letter of Intent (LOI) for the territory. This step secures your chosen location and sets the stage for what comes next.
Step 4: FDD/LOI Review
After the LOI, you’ll review our Franchise Disclosure Document (FDD). This legal document gives you a detailed breakdown of financials, operational responsibilities, and obligations on both sides.
Step 5: Investment Overview
At this point, you will have a deep dive into Launch. You will meet several key members of the Launch team and they will walk you through construction, training, operations, marketing, sales, and more.
Step 6: CDO Interview
Now it’s time to meet our Chief Development Officer (CDO), Jeff Todd. You’ll want to be prepared to talk about your track record managing employees, streamlining systems, and scaling businesses.
Step 7: CEO Interview
Next up, it’s time to meet our CEO, Craig Erlich. In this interview, you’ll discuss your vision for your business and how you plan to contribute to the growth of Launch Entertainment. This is your chance to talk big picture, long-term strategy, and how you plan to make your mark.
Step 8: Agreement Signing
Once all interviews are complete, it’s time to seal the deal! Signing the franchise agreement makes it official — you’re one step away from family entertainment franchise ownership.
Step 9: Welcome Call & Onboarding
Congratulations! You’re officially part of the Launch family. Our team will set up a welcome call to outline next steps and begin the onboarding process, which includes in-depth training, marketing support, site selection refinement, and everything you need to hit the ground running.
If you’re ready to Launch, fill out the inquiry form below!
We hope you’re feeling eager to jump in, but we know questions often arise. Keep reading for answers to some of the most common inquiries from potential franchisees.
Frequently Asked Questions (FAQs)
What makes Launch Entertainment different from other family entertainment concepts?
Unlike competing concepts that focus solely on adults or kids, Launch Entertainment’s attraction variety, broad market appeal, and full-service Krave restaurant and bar make us a true full-family entertainment center and a one-stop destination for birthday parties, corporate events, casual nights out, and everything in between!
What are the financial requirements to own a Launch franchise?
To open a Launch Entertainment franchise, you’ll need a minimum of $1.5 million in liquidity and a minimum net worth of $3 million. This investment covers everything from franchise fees and equipment to site development and marketing.
How do I choose the right territory?
Our team works with you to analyze the market and find the perfect high-traffic location that aligns with our business model. We use a data-driven approach that includes demographic reports, customer trade area analytics, and competitive analysis.
How long does it take to open a Launch park?
The process from signing your franchise agreement to grand opening day typically takes between 9-12 months and includes site selection, build-out, training, and onboarding. We’re just as committed as you are to getting your park up and running promptly!
What kind of training and support will I receive?
Launch provides comprehensive training that covers all aspects of running your park, from operations and guest services to marketing and safety protocols. Even after your grand opening, our team will offer ongoing support through field visits, in-house marketing assistance, and more — backed by over half a century of combined industry experience.
Ready to Launch? Learn more about franchise opportunities with Launch Entertainment!