Why Multi-Unit Family Entertainment Operators Choose Launch

Retail real estate is shifting, and multi-unit family entertainment development is becoming a major driver of that change. Shopping centers across the country are repositioning themselves with experience-driven tenants, and franchisees with the right background and vision are stepping in to fill the demand. That’s exactly what Wisam “Sammy” Assaedi is doing by expanding his portfolio with Launch Family Entertainment.

With a background in food service and real estate, Assaedi recognizes a strong investment opportunity when he sees one. After successfully opening in Brooklyn’s Bay Ridge neighborhood, he is bringing his second, 34,181-square-foot Launch location to Green Acres Mall—one of the busiest shopping centers in the area. His decision to grow with Launch’s multi-unit family entertainment model was strategic, taking advantage of second-generation real estate in a high-traffic area and positioning himself for long-term scalability.

The Right Real Estate at the Right Time

As traditional retail evolves, landlords are increasingly turning to entertainment concepts to drive foot traffic and keep visitors engaged. Green Acres Mall is a prime example.

Malls and shopping centers naturally attract steady visitors, making them ideal sites for entertainment-driven businesses. By converting a portion of a two-floor, 73,000-square-foot site into a new Launch location, Assaedi is taking advantage of existing infrastructure while introducing a concept that fills a clear gap in the market.

But for Assaedi, creating a space where every guest feels welcome is paramount.

“Once a month, we intend to organize music-free days specifically tailored for children with special needs. Having faced challenges in finding inclusive family entertainment for my son with special needs, I want to bridge that gap in Brooklyn. My goal is to make Launch a place where the excitement of entertainment meets the warmth of the community.”

Operators from All Backgrounds Find Success with Launch

Alongside a focus on community, Launch’s ideal multi-unit family entertainment franchisee has a strong business background, a strategic mindset, and a desire to own a high-margin, experience-driven business. Many Launch owners come from industries like food service, retail, and real estate, leveraging their existing skills to build a portfolio in family entertainment. Others are existing multi-unit franchisees who recognize the value of adding a high-demand concept like Launch to their portfolio.

Read more about multi-unit franchise ownership with Launch Entertainment!

The Launch Entertainment franchise opportunity is designed for operators looking to scale smartly. Franchisees benefit from multiple revenue streams, including attractions, food and beverage, and dedicated event spaces, creating year-round revenue for operators looking to grow their portfolio across multiple parks.

Ready to Launch?

Launch Entertainment is leading the way in transforming underutilized retail space into high-energy destinations.

If you’re exploring multi-unit family entertainment franchises, consider the Launch Entertainment franchise opportunity!