Q&A: How Launch Utilizes Second-Gen Real Estate
As a forward-thinking brand, Launch Entertainment’s strategic and sustainable decision to repurpose existing commercial spaces for our franchise locations continues to set us apart as an innovative leader in the family entertainment industry.
Hear from John Day, a member of our experienced real estate team, on why Launch Entertainment chooses this approach and how it provides a win-win situation for both the company and its franchisees in the exclusive Q&A below:
What is tenant improvement, and how will Launch help me negotiate?
JD: Tenant improvement is an agreement between Launch and the landlord concerning the space we rent meeting the standards to start moving in equipment, or the landlord will compensate the tenant for any improvements needed.
Our experienced real estate team will be with you every step of the way, from tours to signing, helping you negotiate tenant improvement.
What is the ‘Amazon Effect?’
JD: The ‘Amazon Effect’ has led to the shutdown of many stores, but experiential entertainment, like we’ve built at Launch, is something families can’t recreate online. Plus, customers are willing to travel twice the distance to visit entertainment concepts compared to standard retail locations. With Launch, your business is Amazon-proof.
Will I be able to secure a location for my Launch? It seems like a lot of big box retailers are closing.
JD: Though the closing of some big box companies might lead you to believe this isn’t the best time to invest in Launch-sized real estate, the second-generation real estate market is hot right now! Landlords love the Launch name and its “eatertainment” value—our team can even help you compete for the right space for your Launch.
How much of the real estate negotiations will I be involved in?
JD: Though Launch handles negotiations between landlords and franchisees, we review everything with our franchise partners. We guide each franchisee from the bottom to the top of the mountain and provide them with all the tools they need to get their Launch up and running.
Launch Entertainment’s strategic use of second-generation real estate demonstrates our innovative thinking, adaptability, and dedication to creating a streamlined and efficient franchise development process. Join our thriving franchise network and capitalize on the growing demand for family-oriented entertainment!
About John Day
John began his real estate career in 2007. Before joining Venture, his real estate career took him all over the country. John started his career with Judge Fite Commercial, working Landlord and Tenant representation and land sales. In 2011, John switched sides of the business after being recruited by Spirit Halloween as the Senior Manager of Real Estate. John also spent time in-house as the Director of Real Estate at Tuesday Morning.
In 2017, John returned to brokerage with The Weitzman Group as Vice President of Portfolio Leasing, responsible for overseeing the leasing team for the JV Portfolio, formerly Cencor. John then took a master broker role representing Altitude Trampoline Park nationally. He played an integral role in the national placement strategy and site selection process for the franchisees, identifying over 500 big box locations throughout the country. John has seen almost every big box vacancy in the country—a fact that he is not sure if he is supposed to be proud of or slightly embarrassed.
Balancing Rapid Growth with Franchisee Satisfaction
In the fast-paced world of family entertainment, Launch is making waves with our rapid growth and evolution. From our humble beginnings in Rhode Island to a thriving franchise network, Launch has demonstrated an unwavering commitment to maintaining the highest standards of franchisee support and satisfaction. By leveraging our innovative concepts, dynamic marketing strategies, and strong operational infrastructure, Launch continues to captivate audiences and propel franchise growth while keeping each franchisee’s success at the heart of our expansion efforts.
Franchisees are the backbone of any franchise network, and their satisfaction is crucial for the long-term success of the company. To ensure franchisee satisfaction, Launch maintains a strong and transparent line of communication with our franchisees. This open dialogue fosters a sense of partnership and creates a space to address our plans for growth, market strategies, and any new brand initiatives.
Additionally, Launch Entertainment provides comprehensive training and ongoing support to our franchise owners. From the initial onboarding process to continuous coaching and mentoring, Launch invests in the success of our operators—just like they’ve invested in our brand. By equipping them with the necessary tools, knowledge, and resources, Launch Entertainment provides our franchisees with the skills to deliver exceptional customer experiences and manage their operations effectively.
Launch manufactures our trampoline equipment and attractions, giving us flexibility with park layout and attraction creation. However, franchisees are provided with detailed brand guidelines and operational manuals, ensuring that the Launch Entertainment experience is consistent from one location to another, while still providing the opportunity for park customization to bring the perfect attraction mix to that specific market.
One of the key factors that contribute to Launch Entertainment’s success is our ability to adapt and expand quickly without losing sight of individual franchisees’ success. This rapid growth has allowed Launch Entertainment to establish our brand as a market leader, attracting investors and franchisees looking to tap into the entertainment industry.
By prioritizing the needs of franchisees, providing comprehensive support, maintaining clear communication, and implementing a strategic approach to growth, Launch Entertainment ensures that our franchise network remains engaged, motivated, and satisfied with their investment. As we continue to expand our footprint, Launch sets a prime example of how rapid growth and franchisee satisfaction can go hand in hand, ensuring a bright future for the company and its franchisees.
Launch Entertainment Locks in Signed Agreement for New Syosset Location
Family Entertainment Concept Expands Northeast Footprint with Seasoned Operators
SYOSSET, N.Y. – Launch Entertainment (Launch), an indoor family entertainment franchise, is reaching new heights in New York —
The leading entertainment park, known for its variety of awesome attractions for the whole family, recently signed an agreement with local business operator, Terence Wong, to develop a new park in Syosset. This will mark Launch’s second location in New York, further establishing the brand’s growth on the east coast. Launch Entertainment of Syosset is expected to open in 2024, and will feature attractions such as indoor trampolines, bowling, arcades, virtual reality rooms, a bar and more.
“We are very eager to open our Launch Entertainment in Long Island,” said Wong, co-owner of Launch of Syosset alongside his business partners. “My partners and I were childhood friends, and we always wanted to operate a business together. After becoming parents, we decided to pursue an endeavor that caters directly to families like ours and is also a highly lucrative business model. Launch is the perfect fit not only for our portfolio and our own values, but for our entire community.”
Prior to joining the Launch Entertainment team, Wong was in the hospitality industry for about 19 years, owning and operating a motel. For years, Wong and his business partners discussed opening a kid-focused entertainment center, and when they came across Launch, the business model fit everything they wanted to provide their community. Through their business, the team plans to partner with and give back to local charities.
The Launch Entertainment business model offers a scalable, multi-unit opportunity and provides a fun, dynamic, and competitive environment to further drive growth and profitability for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with a thrilling experience through its various attractions and amenities.
“As Launch Entertainment continues to expand across the country, we are thrilled to partner with a strong business operator like Terence,” said Jeff Todd, SVP of Business Development at Launch Entertainment. “We are actively seeking seasoned operators, like Terence and his partners, to fuel our growth in several states across the nation and we are confident him and his partners will bring an incredible family-friendly experience to the community in Long Island.”
Target markets for growth include new and existing markets around the Midwest, Northeast and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.
To learn more about the Launch Entertainment franchise opportunity, visit https://launchfamilyentertainment.com.
About Launch Entertainment
Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, premium bar, and restaurant. The brand currently has 31 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.
For more information about Launch Entertainment, visit https://launchfamilyentertainment.com/franchise/. To learn more about its franchise opportunities, visit
Launch Entertainment Inks Development Deal in San Diego Market
Leading Family Entertainment Franchise Locks in Signed Agreement toGrow West Coast Footprint with Local Entrepreneurs
SAN DIEGO, Calif. – Launch Entertainment, an indoor family entertainment franchise, is entering into new territory, launching its first-ever location in San Diego –
The family entertainment concept, known for its large variety of attractions for the whole family, recently signed an agreement with local multi-unit franchise owners, Sejal and Trushar Patel. As the concept’s first development deal in the substantial West Coast market, the agreement re-establishes Launch Entertainment’s continuous nationwide growth. The San Diego area park is expected to open midway through 2024, featuring attractions such as bowling, indoor trampolines, arcades, and more.
“I’ve been an owner in the franchise industry for years now, so I know a great investment when I see one,” said Sejal. “We were drawn to the Launch Entertainment franchise opportunity as it is a lucrative business endeavor and aligns well with the other concept in our portfolio. Our market has been underserved in having a variety of entertainment activities, and I’m confident that local residents will cherish the options we’ll offer for the entire family. San Diego needs another fun-filled entertainment spot for children, so we are really focused on fulfilling that for our community, while also offering a multitude of attractions for any age that will keep guests coming back year-round.”
Sejal started working for her father’s businesses at age 14 and has operated independent convenience stores since then. With this business experience, Sejal was able to branch out into the franchise world and introduced other family members to the childcare and education industry. Additionally, Sejal and Trushar’s prior experience operating multiple businesses has prepared them to add Launch to their portfolio. The finalization of the location agreement marks the couple’s passion for the brand and dedication to ownership.
The Launch Entertainment business model is scalable for multi-unit opportunities and provides a fun, dynamic and competitive environment to further drive growth and profitability for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with an awesome experience through its various attractions and amenities.
“As Launch Entertainment continues to expand across the country, we are thrilled to partner with strong business operators like Sejal and Trushar, and are seeking new franchisees from coast to coast,” said Jeff Todd, SVP of Business Development at Launch Entertainment. “Armed with their knowledge of previous business ownership in a similar industry, we knew that Sejal and Trushar would be well-matched for our franchise opportunity. The entertainment industry is a great move for those in the childcare space, and we look forward to seeing Sejal and Trusher’s future with Launch Entertainment. We are confident the local community will be as thrilled about the upcoming San Diego location as much as we are.”
Target markets for growth include new and existing markets around the Midwest, Northeast, and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas, and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.
To learn more about the Launch Entertainment franchise opportunity, visit https://launchfamilyentertainment.com/.
About Launch Entertainment
Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, a premium bar, and a restaurant. The brand currently has 31 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.
For more information about Launch Entertainment, visit https://launchfamilyentertainment.com/franchise/. To learn more about its franchise opportunities, visit https://launchfamilyentertainment.com/.
Launch Entertainment Grows into New Territory with Family Fun Coming to Raleigh
Family Entertainment Concept Signs Deal to Open in North Carolina with Established Entrepreneurs
RALEIGH, NC – Launch Entertainment, an indoor family entertainment franchise, is reaching new heights in North Carolina —
The leading entertainment park, known for its variety of awesome attractions for the whole family, recently signed an agreement with local business owners, Kamlesh and Pragnesh Shah. The deal will include the development of a new park in Raleigh, marking the concept’s second location in North Carolina. The agreement re-establishes Launch Entertainment’s strong East Coast growth as one of the multiple upcoming locations in the region. Launch Entertainment of Raleigh is expected to start construction later this year and will feature attractions such as ninja course, bowling, indoor trampolines, arcades, and more.
“After being involved in the childcare industry for five years now, I wanted to utilize my skills in a new way and expand my business endeavors, and the family entertainment industry was a great move for us to make with the alignment in values and operations,” said Kamlesh. “Launch Entertainment is a fast-growing entertainment franchise and Pragnesh and I wanted to be part of this exciting growth. As operators, the multiple revenue streams and year-round foot traffic were both attractive differentiators, as well as the opportunity to serve the Raleigh area. We look forward to bringing Launch’s awesome array of activities to the community.”
Prior to joining the Launch Entertainment team, Kamlesh earned a Bachelor’s and Master’s degree in computer science from New York University and went on to work in IT and management for 25 years. He later moved to North Carolina where he now owns and operates two childcare locations in Apex and Holly Springs. Pragnesh has a Bachelor’s degree in computer engineering and gained strong business analysis skills by working at a multinational company for more than 10 years. In 2017, he moved to North Carolina to pursue his own convenience store and gas station venture. Kamlesh and Pragnesh are bringing with them their robust business knowledge and management to aid the opening of their Launch location.
The Launch Entertainment business model is scalable for multi-unit opportunities and provides a fun, dynamic, and competitive environment to further drive growth and profitability for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with an “Awesome” experience through its various attractions and amenities.
“As Launch Entertainment continues to expand across the country, we are thrilled to partner with strong business operators like Kamlesh and Pragnesh,” said Jeff Todd, SVP of Business Development at Launch Entertainment. “Their combined entrepreneurial skills and cohesive business mindset makes them the perfect operators to expand our presence on the East Coast. We are actively seeking seasoned operators, like Kamlesh and Pragnesh, to fuel our growth in several states across the nation and we are confident they will bring an incredible family-friendly experience to the community in Raleigh.”
Target markets for growth include new and existing markets around the Midwest, Northeast and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Indiana, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.
To learn more about the Launch Entertainment franchise opportunity, visit https://launchfamilyentertainment.com/.
About Launch Entertainment
Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, premium bar, and restaurant. The brand currently has 31 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.
For more information about Launch Entertainment, visit https://launchfamilyentertainment.com/franchise/. To learn more about its franchise opportunities, visit
The Rise of Tech-Based Attractions
Technology has revolutionized the entertainment industry, and nowhere is this more apparent than in entertainment parks and attractions like those at Launch Entertainment.
In recent years, there has been a significant rise in the number of tech-based attractions at entertainment parks, and this trend shows no signs of slowing down. From virtual reality experiences to augmented reality games, technology has become an essential part of the entertainment park experience and a major contributor to the Launch’s unique, lucrative business model.
Immersive Experiences Drive Traffic and Renewed Growth
One of the benefits of tech-based attractions is that they can be easily updated and modified. With traditional games and attractions, it can be difficult and expensive to make changes or updates. However, with tech-based attractions, updates can be made remotely, and new experiences can be created quickly and efficiently. This allows entertainment parks to keep their offerings fresh and exciting for returning guests, while being efficient for operators to keep their parks on the cutting edge.
Plus, tech-based attractions offer an opportunity for parks to collect data on their guests. By tracking guest behavior and preferences, parks can tailor their offerings to meet the needs and desires of their guests. This data can also be used to improve the guest experience and increase guest satisfaction.
How Launch Stands out in Themed Entertainment
One of today’s most popular tech-based attractions is virtual reality, and with the advent of affordable VR headsets, entertainment centers have been able to offer immersive, interactive experiences that transport guests to new worlds.
At Launch Entertainment, we’re constantly innovating to meet consumer demand. With the addition of Launch’s Omniverse VR Arena to new and existing parks, guests are transported into a lifelike world on omnidirectional treadmills that allow them to walk, run, and rotate in 360 degrees as they explore.
It’s innovations like this that accentuate Launch Entertainment’s differentiators above and beyond any competitor comparison. Aside from our giant trampolines and VR immersions, each Launch is a year-round family entertainment center featuring ninja style obstacle courses, climbing walls, laser tag, battle pit, bowling, and more.
Launch’s diverse range of attractions creates a win-win scenario for our guests and franchisees. Our attractions are an ideal place for kids and adults alike to participate in active entertainment, driving repeat business for franchise owners. And, because Launch manufactures all of its own trampoline equipment and attractions, franchisees won’t be breaking the bank on equipment costs.
Guests are always searching for the newest, best experiences — as the world of new technologies evolves, Launch takes no shortcuts in innovating new resources and attractions to differentiate our concept from the competition.
Ready to launch? To learn more about multi-unit opportunities and open territories, fill out our inquiry form, and our team will be in touch.