How Four Friends Brought the First Launch Entertainment Franchise to Texas

For Terence Wong and his four business partners, the dream of owning a business together stuck with them since their teenage years. They’d known each other since they were 14 or 15, and though their careers took them in different directions, from hospitality to operations to entrepreneurship, they always hoped the right opportunity would come along.

That opportunity arrived when one of them discovered Launch Entertainment. With young children of their own and years of experience as customers at family entertainment center franchises, the group immediately saw the potential. They had visited plenty of competitors, but they often found the experience lacking, especially for older kids. Launch stood out because it had something for everyone: bowling and trampolines as core attractions, plus the flexibility to add in options like arcades, ropes courses, and VR.

“Variety was huge for us,” Terence explained. “As parents, we’d taken our kids to places where one child was engaged but the other was bored. Launch had activities that appealed to all ages, which meant families could come together and everyone could find something they loved.”

Choosing Launch

The deciding moment came when the group visited Launch’s original location in Warwick, Rhode Island. They were impressed not only by the attractions but by the brand’s flexibility. With a balance of timeless offerings like bowling and trampolines and newer innovations such as VR or laser tag, they knew their investment would never become outdated.

“If in five years VR isn’t popular anymore, we can replace it,” Terence said. “That kind of adaptability gave us confidence that Launch is built to last, and has come a long way from its trampoline park franchise beginnings.”

Although the group had already owned and operated franchised motels, opening an entertainment franchise was an entirely new venture. That’s where the Launch team made all the difference.

From site selection and layout planning to construction and operations, Launch provided what Terence described as “A to Z support.” They connected the partners with project managers, designed in-house plans, and essentially “held their hand” through the process.

“As first-time FEC owners, there were a lot of things we didn’t know,” Terence admitted. “Launch filled those gaps for us across the board. The corporate team has been fantastic and very hands-on.”

Opening in Lewisville

This year, the group debuted the brand in Lewisville, TX. Being the brand’s introduction to the state meant they had to do a bit of educating.

“A lot of people in Texas don’t know Launch yet, but once they come in, they love it,” Terence said. “We’ve had amazing feedback, especially on the ropes course. It’s something not every Launch has, and kids spend a ton of time on it, sometimes going back multiple times in a single visit.”

Advice for Future Family Entertainment Franchise Owners

For those considering Launch, Terence recommends doing thorough due diligence. “Make sure the demographics are there to support your business,” he advised. With the right market, he believes the Launch Entertainment franchise model and the corporate support behind it are a recipe for long-term growth.

Terence and his partners are proving that Launch’s mix of variety, flexibility, and support makes it a winning choice for entrepreneurs exploring entertainment franchise opportunities. And with the brand’s proven model, it’s clear why Launch is more than just its trampoline park franchise roots—it’s a full-scale destination for families.

Fill out our inquiry form to bring full family entertainment to your community!

Why Invest in a Family Entertainment Franchise in 2025?

The family entertainment industry is booming, with projections pointing to a 10.5% growth rate from 2024 to 2032. As demand for experience-driven venues rises, Launch Entertainment is positioned to capitalize on this growth, offering a unique franchise opportunity with an emerging segment leader.

Family Entertainment Franchise Opportunity Designed for All Backgrounds

We’ve evolved far beyond our original trampoline park concept, developing a full family entertainment system featuring trampoline courts, Omniverse VR experiences, bowling, ax-throwing, rock climbing, arcades, and more. This diverse range of attractions appeals to guests of all ages, and our business model resonates with operators from various industries.

Our franchisee network spans several sectors, including childcare, real estate, restaurants, and hospitality. Childcare franchisees bring a natural ability to create safe, welcoming environments, while restaurant operators translate their focus on exceptional service to Launch’s in-house Krave pizza kitchen and full-service bar. Real estate investors work alongside our specialists to leverage their market knowledge to ensure each park is optimally located for visibility and foot traffic.

Why Launch Is the Right Choice for 2025

Launch’s diverse attractions create a win-win scenario for modern guests and operators. Our parks are an ideal place for kids and adults alike to participate in active entertainment, and the wide customer age range creates ample revenue opportunities with activities available year-round. Birthday parties, summer camps, corporate events, and other gatherings are some of the most common revenue drivers at Launch. 

Click below to watch a virtual tour with co-founder Rob Arnold to explore the energy, attractions, and operations of our parks!

Today’s consumers, particularly Millennials and Gen Z, are looking for experiences over material goods. Launch’s parks provide the ideal environment for creating social media-worthy moments, encouraging organic brand visibility. While typical restaurants focus on turning tables quickly, Launch Entertainment thrives on extended guest visits. Families stay longer, enjoying a variety of attractions, dining options, and events.

Eater-tainment combines both great food and an engaging experience, and guests expect high quality in every aspect. As a Launch franchisee, you’ll have built-in, dedicated event spaces perfect for birthday parties, corporate events, and group outings that attract larger ticket sizes and drive repeat business.

The Future of Family Entertainment Franchising

With a proven concept, high-energy attractions, and elevated offerings, Launch Entertainment is an industry leader in the making. Backed by Silver Oak Services Partners, our nationwide development pipeline will continue to fuel rapid expansion and create exceptional opportunities for experienced franchisees.

Fill out our inquiry form below to learn more about available real estate and opportunities to launch in your market! 

THIS ADVERTISEMENT IS NOT INTENDED AS AN OFFER TO SELL, OR THE SOLICITATION OF AN OFFER
TO BUY, A FRANCHISE. IT IS FOR INFORMATION PURPOSES ONLY. AN OFFERING CAN ONLY BE MADE
BY A FRANCHISE DISCLOSURE DOCUMENT FILED WITH THE REFERENCED STATE, WHICH FILING DOES
NOT CONSTITUTE APPROVAL. LAUNCH FRANCHISES WILL NOT BE SOLD TO ANY RESIDENT OF ANY
SUCH JURISDICTION UNTIL THE OFFERING HAS BEEN EXEMPTED FROM THE REQUIREMENTS OF, OR
DULY REGISTERED IN AND APPROVED BY, SUCH JURISDICTION AND THE REQUIRED FRANCHISE
DISCLOSURE DOCUMENT HAS BEEN DELIVERED TO THE PROSPECTIVE FRANCHISEE BEFORE THE
SALE IN COMPLIANCE WITH APPLICABLE LAW. THE FOLLOWING STATES REGULATE THE OFFER AND
SALE OF FRANCHISES: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA AND WI. IF YOU RESIDE IN ONE
OF THESE STATES, YOU MAY HAVE CERTAIN RIGHTS UNDER APPLICABLE FRANCHISE LAWS. IN NEW
YORK, AN OFFERING CAN ONLY BE MADE BY A PROSPECTUS FILED FIRST WITH THE DEPARTMENT OF
LAW, AND SUCH FILING DOES NOT CONSTITUTE APPROVAL BY THAT DEPARTMENT.

Why Launch Entertainment is the Top Family-Friendly Franchise Opportunity

Family entertainment is evolving, and Launch Entertainment is the player to watch! Our concept is a premier full-service family entertainment franchise, offering a prime opportunity for seasoned, multi-unit operators looking to diversify and grow their portfolios.

Breaking the Mold

Launch is much more than a trampoline park. Each location features a full arcade, bowling, obstacle courses, climbing walls, laser tag, battle pits, and more. Our innovative attraction mix allows guests to completely customize their visit, showcasing just how Launch outpaces the competition. 

Let’s break it down further. According to Statista, arcades alone brought in $18.64 billion in 2023. Launch is leveraging the popularity of arcades to keep families and other groups coming through your doors year-round! 

Even further, one of today’s most popular tech-based attractions is virtual reality, like our Omniverse VR Arena! This attraction takes guests into a lifelike world on omnidirectional treadmills that allow them to walk, run, and rotate in 360 degrees as they explore, keeping your park on trend with lasting value.

Launch’s diverse range of attractions creates a win-win scenario for our guests and operators. Our parks are an ideal place for kids and adults alike to participate in active entertainment, and the wide customer age range creates ample revenue opportunities with activities available year-round. Birthday parties, summer camps, corporate events, and other gatherings are just some of the revenue drivers for Launch, and could be in your community, too! 

Added QSR Value 

Launch is no stranger to the “Eater-tainment” boom, where dining meets entertainment in one epic experience. Millennials and Gen Z crave social spaces to gather, play, and enjoy quality food. Our in-house Krave restaurant and Bar Hops keep guests fueled and eliminate the need to leave your park to find food and beverage options, opening additonal revenue channels for franchise owners. 

Those in the QSR franchise industry often find that their experience managing high-traffic, fast-paced environments translates easily into operating a Launch location. 

Semi-Absentee Model Opens Avenues for Other Projects 

What truly sets Launch apart is its semi-absentee ownership model. Franchise owners can oversee additional ventures while a dedicated management team runs your Launch location. With state-of-the-art tech, you can even monitor park sales and data remotely. Our in-house marketing team handles all the heavy lifting, so you don’t have to! 

Many Launch Entertainment operators own several other concepts in their market. Take it from Launch’s largest operator, Ryan Debin, who found his personal values and professional background in real estate aligned perfectly with Launch’s business model. 

Thriving Industry Outlook

The family entertainment industry is set to hit $88.7 billion by 2032! Launch’s franchise growth initiative is backed by a strategic investment from Silver Oak Services Partners, boosting our ability to support franchisees, expand rapidly, and tap into the industry’s potential. 

On a day-to-day basis, you’ll receive ongoing support from our stacked executive team, who pack over 50 years of combined experience to ensure operators have all the tools they need — think market evaluations, project management, tailored marketing strategies, and more.

Ready to Launch?

Launch Entertainment’s multi-faceted business model not only meets current market demands but also anticipates future trends, ensuring long-term viability in a competitive sector. 

Take the first step toward industry-leading entertainment experiences by filling out our inquiry form! 

Q&A with Our Largest Launch Entertainment Franchise Operator

Our semi-absentee management model is enticing for multi-unit operators looking to diversify their portfolio in the children’s fitness and family entertainment franchise space. Just ask Ryan Debin, our largest Launch Entertainment franchise owner and CEO of Momentum Enterprises. His extensive investment portfolio includes 11 My Gym Children’s Fitness Center franchises, where he serves as a master developer for New England along with four Launch Entertainment locations across the region.

We sat down with Ryan to learn more about what drew him to the childcare and family entertainment space.

1. Thanks for sitting down with us today. To start us off, can you tell us about your professional background?

I’m the CEO, “Chief Excitement Officer,” of Momentum Enterprises, an asset management company backed by Arena Capital focused on community, families, fitness and fun. We currently operate 17 businesses across New England and New York, including franchise locations of My Gym Children’s Fitness Center, Launch Entertainment Park, Club Elevate, and The Newport Venture – a Newport, Rhode Island real estate company.

2. How long have you been a Launch Entertainment franchisee and which locations do you own?

I started with Launch in 2018 and opened my first location in March 2019. We now operate four locations throughout Massachusetts in Framingham, Norwood, Westborough and Woburn.

3. As a multi-unit investor, what led you down the path of child and family entertainment?

Our mission at Momentum is to create an atmosphere of optimism, and it’s the driving force behind all the brands we invest in. Each concept we invest in is community-centered with a big focus on family and fun.

4. What made you decide to become a Launch franchisee? And how does Launch fit well into your portfolio of other concepts?

I first heard about Launch because my children visited a location. I was looking for a new business opportunity and after meeting with the corporate team, saw that their values seamlessly aligned with ours. 

Since I’ve been with the brand, the concept is leading the industry with a fresh and innovative attraction mix. It’s no longer just a trampoline park and continues to evolve with hot attractions like VR, laser tag and Ninja Fun Course to keep on the cutting age of the entertainment space.

5. How does investing in family, and child concepts benefit a strong business model? Tell us about the success you’ve seen.

Once you get up and operating, the concept runs itself and can be very profitable. Since we own multiple Launch locations, we are able to share resources, and the corporate team is very involved and committed to your success.