Step into the Future of Family Entertainment Franchising with an Industry Trendsetter
The family entertainment franchise landscape is undergoing a surge in demand, marked by immersive experiences and emerging technologies. Recent data forecasts a remarkable uptick in family entertainment centers. As Launch enters its first full year under the dynamic leadership of CEO Craig Erlich and COO Yvette Martinez, the brand is geared up for groundbreaking achievements, including the recent opening of its corporate location in Dearborn, MI, and the debuts of the first parks in Arizona, Colorado, California, and Texas.
Positioned at the forefront of the industry’s dynamic evolution, Launch Entertainment is leading the charge in transforming family entertainment by leveraging a perfect blend of strategic new market entries, the expertise of its hand-picked executive team, and two of the year’s biggest trends to watch.
Setting a New Standard
As technology continues to shape the landscape of the family entertainment industry, Launch Entertainment is embracing the future with a pioneering spirit. Virtual Reality is one of the hottest trends in 2024, and it takes center stage in Launch’s commitment to delivering cutting-edge experiences. With the addition of Launch’s Omniverse VR Arena to new and existing parks, we transport guests into a lifelike world on treadmills that allow them to walk, run, and rotate in 360 degrees as they explore a virtual world of gaming and immersive experiences.
Likewise, Launch Entertainment’s premium Krave restaurant and bar allow franchise owners to capitalize on the eatertainment revolution, a recent phenomenon that’s redefining the relationship between dining and entertainment. Statistics speak volumes — interest in eatertainment concepts has grown since the second half of 2022, outpacing other segments in foot traffic. Visits to eatertainment venues in January 2023 alone were up by more than 20%, while other segments struggled to achieve 5% growth.
With a strategic focus on expanding its footprint and enhancing the overall guest experience, Launch Entertainment is your pathway to success in a booming industry, backed by a proven business model, world-class support, and a commitment to staying ahead of the curve.
Embark on the future of family entertainment with Launch! Schedule a call with our development team today.
Charting a Course for 2024: Launch Entertainment’s Vision for Growth
What an extraordinary journey it has been for Launch Entertainment in 2023, reaching our 10th anniversary of franchising last June. As we reflect on the past year, we eagerly anticipate what lies ahead in 2024 with a vision that promises transformative growth and exciting developments.
A key highlight of 2023 was the strategic reinforcement of our leadership team with the additions of CEO Craig Erlich and COO Yvette Martinez. Their wealth of experience and innovative thinking positions Launch for a new phase of expansion and innovation as we transition into 2024, and their leadership will play a pivotal role in shaping the brand’s trajectory.
Throughout 2023, Launch Entertainment experienced a steady influx of signed agreements, solidifying our presence in the family entertainment sector. The year-end results were nothing short of impressive, with 11 signed agreements. This achievement sets the stage for a robust 2024 as we continue to expand our footprint and bring the Launch experience to new communities.
2024 holds promise as we strategically enter new markets, with the spotlight on our recently opened corporate location in Dearborn, MI adding another dimension to Launch’s nationwide presence. Additionally, Launch Entertainment is gearing up for the debut of the first parks in Arizona, Colorado, California, and Texas. These ventures align with our commitment to providing quality family entertainment experiences in diverse communities.
As we anticipate the future, we recognize the immense value of the family entertainment industry, which is projected to reach nearly $70 billion by 2030. Backed by multifaceted revenue streams and a world-class corporate team, Launch Entertainment is well-positioned for an exciting and successful journey in the years to come.
Buckle up for a stellar year as we launch into new territories and reach even greater heights in 2024!
Schedule a call with our development team for more information on franchise opportunities with Launch Entertainment.
More Than a Trampoline Park: Launch Entertainment Differentiators
As a leading family entertainment concept since 2012, Launch Entertainment has come a long way from its early beginnings as a trampoline park and arcade. The brand has evolved into a full-service entertainment destination that goes above and beyond to cater to a diverse audience. Below is a closer look at what makes Launch stand out among the crowd.
An Experience for Every Family Member
We carefully design each Launch park to cater to everyone, from thrill-seekers to the young at heart. Guests have access to premium food and beverage services at our in-house Krave restaurant and Bar Hops, which keeps adults happy while kids play. Whether it’s the exhilaration of trampoline courts, the thrill of ninja courses, conquering rock walls, engaging in laser tag battles, bowling, or more, Launch is a year-round family entertainment center that ensures no family member is left out.
A Dynamic Evolution of Parks
As consumer trends have changed, Launch has quickly recognized the demand for more entertainment options. From virtual reality experiences to augmented reality games, technology has become an essential part of the entertainment park experience and a crucial contributor to Launch’s unique business model.
With 28 locations spanning 14 states and counting, Launch brings its extraordinary offerings to communities far and wide. Affordable price points and a range of activities appeal to an extensive customer base across demographics including income levels, gender, age, and geography.
World-Class Support
Silver Oak Services Partners acquired a majority stake of Launch in 2020 to lay the foundation for its wide-scale development plans. Since then, the brand has bolstered its C-suite and support team with strategic hires, including the recent additions of Craig Erlich as Chief Executive Officer and Yvette Martinez as Chief Operating Officer.
Under Craig and Yvette’s leadership, Launch Entertainment will explore new avenues for growth, uphold safety and brand standards, and solidify Launch Entertainment’s position as an innovative leader in the family entertainment industry.
Unique and Unforgettable
What ultimately makes Launch Entertainment stand out is its ability to create unique and unforgettable memories. Launch’s diverse attractions create a win-win scenario for our guests and franchisees. Launch is an ideal place for kids and adults alike to participate in active entertainment, driving repeat business for franchise owners. And, because Launch manufactures all of its equipment and attractions, franchisees won’t break the bank on equipment costs.
With a commitment to inclusivity and adaptability, Launch Entertainment is continually raising the bar for what family entertainment can be. Ready to launch? To learn more about franchise opportunities and open territories, fill out our inquiry form, and our team will reach out.
Launch Entertainment Locks in New Location in North Attleboro
Multi-Unit Franchisee Secures Site for Seventh Park in Massachusetts
NORTH ATTLEBORO, Mass. – Launch Entertainment (Launch), an indoor family entertainment franchise, secured a site for a new park in Massachusetts —
The leading entertainment franchise, known for its variety of awesome attractions for the whole family, recently signed a lease for a new location in North Attleboro. This will mark Launch’s seventh location in Massachusetts, further establishing the brand’s growth in the East Coast. Launch Entertainment of North Attleboro will be located at 1255 South Washington Street and will feature attractions such as indoor trampolines, bowling, a ninja course, mini golf, a virtual reality center, and Krave Restaurant & Bar Hops. This location comes as a part of a recent signed agreement with multi-unit Launch franchisee, Ryan Debin, who owns four other locations in Massachusetts.
“Since I became a Launch franchisee in 2018, the concept has evolved to lead the industry with its attraction mix and diverse revenue streams for operators,” said Debin. “It’s no longer just a trampoline park, and continues to bring in modern attractions for the consumer like VR, laser tag and a Ninja Fun Course to keep on the cutting age of the entertainment space. With each new location, we’re not just creating entertainment destinations, we’re crafting communities of fun and excitement for all ages.”
Debin, the CEO of Momentum Enterprises, operates 24 businesses across New England and New York. Beyond Launch, Debin owns franchise locations of My Gym Children’s Fitness Center, and Club Elevate. Momentum Enterprises has made its mark as the largest owner of My Gym Children’s Fitness Centers nationwide, with 11 locations and was rewarded twice as franchisee of the year worldwide. Additionally, the group is the largest operator for Launch, with existing parks located in Norwood, Framingham, Woburn and Westborough.
“Ryan’s remarkable success in managing multiple units with the brand and ability to create thriving family-friendly experiences is truly inspiring. It’s an honor to have him in our system as a dedicated franchisee as we continue to expand and redefine the world of family entertainment,” said Jeff Todd, SVP of Business Development at Launch Entertainment. “We are actively seeking seasoned operators, like Ryan, to fuel our growth in several states across the nation and we are confident he will bring an incredible family-friendly experience to the community of North Attleboro.”
The Launch Entertainment business model offers a scalable, multi-unit opportunity and creates a fun, dynamic, and competitive environment that drives growth and profitability for its franchise operators. Through its multiple revenue streams, the concept entices customers of all ages with a thrilling experience and a variety of attractions and amenities that keep guests coming back year-round, and increases returns for franchisees.
Target markets for growth include new and existing markets around the Midwest, Northeast and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.
To learn more about the Launch Entertainment franchise opportunity, visit https://launchfamilyentertainment.com.
About Launch Entertainment
Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, premium bar, and restaurant. The brand currently has 28 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.
For more information about Launch Entertainment, visit https://launchtrampolinepark.com/.
To learn more about its franchise opportunities, visit
Q&A: How Launch Utilizes Second-Gen Real Estate
As a forward-thinking brand, Launch Entertainment’s strategic and sustainable decision to repurpose existing commercial spaces for our franchise locations continues to set us apart as an innovative leader in the family entertainment industry.
Hear from John Day, a member of our experienced real estate team, on why Launch Entertainment chooses this approach and how it provides a win-win situation for both the company and its franchisees in the exclusive Q&A below:
What is tenant improvement, and how will Launch help me negotiate?
JD: Tenant improvement is an agreement between Launch and the landlord concerning the space we rent meeting the standards to start moving in equipment, or the landlord will compensate the tenant for any improvements needed.
Our experienced real estate team will be with you every step of the way, from tours to signing, helping you negotiate tenant improvement.
What is the ‘Amazon Effect?’
JD: The ‘Amazon Effect’ has led to the shutdown of many stores, but experiential entertainment, like we’ve built at Launch, is something families can’t recreate online. Plus, customers are willing to travel twice the distance to visit entertainment concepts compared to standard retail locations. With Launch, your business is Amazon-proof.
Will I be able to secure a location for my Launch? It seems like a lot of big box retailers are closing.
JD: Though the closing of some big box companies might lead you to believe this isn’t the best time to invest in Launch-sized real estate, the second-generation real estate market is hot right now! Landlords love the Launch name and its “eatertainment” value—our team can even help you compete for the right space for your Launch.
How much of the real estate negotiations will I be involved in?
JD: Though Launch handles negotiations between landlords and franchisees, we review everything with our franchise partners. We guide each franchisee from the bottom to the top of the mountain and provide them with all the tools they need to get their Launch up and running.
Launch Entertainment’s strategic use of second-generation real estate demonstrates our innovative thinking, adaptability, and dedication to creating a streamlined and efficient franchise development process. Join our thriving franchise network and capitalize on the growing demand for family-oriented entertainment!
About John Day
John began his real estate career in 2007. Before joining Venture, his real estate career took him all over the country. John started his career with Judge Fite Commercial, working Landlord and Tenant representation and land sales. In 2011, John switched sides of the business after being recruited by Spirit Halloween as the Senior Manager of Real Estate. John also spent time in-house as the Director of Real Estate at Tuesday Morning.
In 2017, John returned to brokerage with The Weitzman Group as Vice President of Portfolio Leasing, responsible for overseeing the leasing team for the JV Portfolio, formerly Cencor. John then took a master broker role representing Altitude Trampoline Park nationally. He played an integral role in the national placement strategy and site selection process for the franchisees, identifying over 500 big box locations throughout the country. John has seen almost every big box vacancy in the country—a fact that he is not sure if he is supposed to be proud of or slightly embarrassed.
Balancing Rapid Growth with Franchisee Satisfaction
In the fast-paced world of family entertainment, Launch is making waves with our rapid growth and evolution. From our humble beginnings in Rhode Island to a thriving franchise network, Launch has demonstrated an unwavering commitment to maintaining the highest standards of franchisee support and satisfaction. By leveraging our innovative concepts, dynamic marketing strategies, and strong operational infrastructure, Launch continues to captivate audiences and propel franchise growth while keeping each franchisee’s success at the heart of our expansion efforts.
Franchisees are the backbone of any franchise network, and their satisfaction is crucial for the long-term success of the company. To ensure franchisee satisfaction, Launch maintains a strong and transparent line of communication with our franchisees. This open dialogue fosters a sense of partnership and creates a space to address our plans for growth, market strategies, and any new brand initiatives.
Additionally, Launch Entertainment provides comprehensive training and ongoing support to our franchise owners. From the initial onboarding process to continuous coaching and mentoring, Launch invests in the success of our operators—just like they’ve invested in our brand. By equipping them with the necessary tools, knowledge, and resources, Launch Entertainment provides our franchisees with the skills to deliver exceptional customer experiences and manage their operations effectively.
Launch manufactures our trampoline equipment and attractions, giving us flexibility with park layout and attraction creation. However, franchisees are provided with detailed brand guidelines and operational manuals, ensuring that the Launch Entertainment experience is consistent from one location to another, while still providing the opportunity for park customization to bring the perfect attraction mix to that specific market.
One of the key factors that contribute to Launch Entertainment’s success is our ability to adapt and expand quickly without losing sight of individual franchisees’ success. This rapid growth has allowed Launch Entertainment to establish our brand as a market leader, attracting investors and franchisees looking to tap into the entertainment industry.
By prioritizing the needs of franchisees, providing comprehensive support, maintaining clear communication, and implementing a strategic approach to growth, Launch Entertainment ensures that our franchise network remains engaged, motivated, and satisfied with their investment. As we continue to expand our footprint, Launch sets a prime example of how rapid growth and franchisee satisfaction can go hand in hand, ensuring a bright future for the company and its franchisees.