Future-Proofing Your Family Entertainment Franchise

The key to staying ahead in the competitive family entertainment industry is embracing innovation. Launch Entertainment is breaking down how today’s family entertainment centers are reshaping the landscape with cutting-edge experiences and forward-thinking strategies.

Step into any modern family entertainment center, and you’ll find yourself in a world of experiential entertainment. Responding to consumer demand, FECs are revolutionizing play with attractions like interactive VR experiences, augmented reality games, interactive obstacle courses, adrenaline-pumping laser tag battles, and more.

In today’s digital era, family entertainment franchises use automation and data analytics to elevate guest engagement and drive traffic. Automated processes streamline operations, reducing wait times and enhancing efficiency. Meanwhile, data analytics provide invaluable insights into guest behavior, allowing family entertainment centers to tailor offerings to individual preferences.

Read more about how Launch Entertainment adapts to help franchisees stay at the forefront of the industry!   

Integrating themed entertainment allows guests to transport into realms of wonder and excitement. Whether it’s thrilling superhero adventures or enchanting fantasy escapades, themed attractions weave narratives around beloved characters, creating immersive experiences that bring fantasies to life and keep guests coming back for more.

Tech at the Forefront

As families seek out new adventures, the rise of location-based entertainment is reshaping the industry. Unlike others merely blending into existing venues, Launch distinguishes itself by integrating a diverse range of popular experiences into a flexible and scalable business model.

Harnessing cutting-edge technology and data analytics, Launch ensures every guest experience is unforgettable. Ready to join us at the forefront of entertainment innovation? Take the first step towards revolutionizing your portfolio by filling out our online inquiry form today!

Navigating Trends: Promoting Your Park in a Digital Age

As digital advancements within the family entertainment industry continue to shape consumer behavior, a strategic online presence becomes increasingly necessary. Fortunately for franchisees of Launch Entertainment, crafting a digital marketing plan is backed by our experienced team! 

Keep reading for a few core components that drive effective digital marketing strategies for family entertainment franchises and a glimpse into the tailored marketing support available to Launch franchisees. 

Optimized Website Experience

Think of your website as your park’s digital front door. It should be inviting, easy to navigate, and packed with essential details like operating hours, ticket prices, attraction variety, and a map of open locations. Incorporating relevant keywords into your website and structuring it for search engine optimization (SEO) helps boost visibility and attract potential guests.

Engaging Social Media Presence

Social media platforms are one of the most immediate avenues to connect with your audience. Keep your channels buzzing with engaging content, including event announcements, promotions, and teasers of attractions or activities. Building a community around your park on social media humanizes your brand and brings guests closer to the fun! 

Strategic Paid Advertising

Strategically placed ads on search engines and social media platforms can provide an immediate boost in visibility and drive traffic to your website. By targeting potential guests who are actively seeking family entertainment destinations in their area, pay-per-click (PPC) advertising makes sure that your park stays top-of-mind when it matters most.

Effective Online Reputation Management

Maintaining a positive online reputation is essential for sustaining long-term success. Monitor and respond to reviews and guest feedback on platforms like Yelp and Google promptly and professionally. By addressing feedback thoughtfully, you demonstrate your commitment to guest satisfaction and build trust with potential visitors.

Tailored Marketing Support from Launch

Ready to elevate your park’s digital marketing efforts? 

Launch has developed a comprehensive suite of marketing programs to support our franchisees every step of the way. From their grand opening to ongoing advertising endeavors and everything in between, our internal marketing team helps manage each location’s paid advertising, organize content, promotions, lead generation, and more to optimize our franchisees’ business.

More Than a Trampoline Park: Launch Entertainment Differentiators

As a leading family entertainment concept since 2012, Launch Entertainment has come a long way from its early beginnings as a trampoline park and arcade. The brand has evolved into a full-service entertainment destination that goes above and beyond to cater to a diverse audience. Below is a closer look at what makes Launch stand out among the crowd.

An Experience for Every Family Member

We carefully design each Launch park to cater to everyone, from thrill-seekers to the young at heart. Guests have access to premium food and beverage services at our in-house Krave restaurant and Bar Hops, which keeps adults happy while kids play. Whether it’s the exhilaration of trampoline courts, the thrill of ninja courses, conquering rock walls, engaging in laser tag battles, bowling, or more, Launch is a year-round family entertainment center that ensures no family member is left out. 

A Dynamic Evolution of Parks

As consumer trends have changed, Launch has quickly recognized the demand for more entertainment options. From virtual reality experiences to augmented reality games, technology has become an essential part of the entertainment park experience and a crucial contributor to Launch’s unique business model. 

With 28 locations spanning 14 states and counting, Launch brings its extraordinary offerings to communities far and wide. Affordable price points and a range of activities appeal to an extensive customer base across demographics including income levels, gender, age, and geography.

World-Class Support 

Silver Oak Services Partners acquired a majority stake of Launch in 2020 to lay the foundation for its wide-scale development plans. Since then, the brand has bolstered its C-suite and support team with strategic hires, including the recent additions of Craig Erlich as Chief Executive Officer and Yvette Martinez as Chief Operating Officer. 

Under Craig and Yvette’s leadership, Launch Entertainment will explore new avenues for growth, uphold safety and brand standards, and solidify Launch Entertainment’s position as an innovative leader in the family entertainment industry.

Unique and Unforgettable

What ultimately makes Launch Entertainment stand out is its ability to create unique and unforgettable memories. Launch’s diverse attractions create a win-win scenario for our guests and franchisees. Launch is an ideal place for kids and adults alike to participate in active entertainment, driving repeat business for franchise owners. And, because Launch manufactures all of its equipment and attractions, franchisees won’t break the bank on equipment costs.

With a commitment to inclusivity and adaptability, Launch Entertainment is continually raising the bar for what family entertainment can be. Ready to launch? To learn more about franchise opportunities and open territories, fill out our inquiry form, and our team will reach out.

Launch Entertainment Debuts Colorado Presence Through New Development Deal

Family Entertainment Concept Inks Agreement with Local Entrepreneurs to Enter Denver Market

DENVER, Colo. – Launch Entertainment (Launch), a leading family entertainment franchise, is making its way to Northern Denver —

The family entertainment park, known for its variety of awesome attractions, recently signed an agreement with local entrepreneur, Kathleen Malocsay to establish a new park in Denver. This location will cater to guests throughout the northern part of the city, marking Launch’s inaugural presence in Colorado and establishing the brand’s aggressive nationwide growth. Launch Entertainment of Denver will feature indoor trampolines, bowling, arcades, and more, with the goal of opening in the latter half of 2024.

With over 12 years of experience in the banking industry, Kathleen gained a strong grasp of fiscal responsibility, driving her ambition to explore self-employment. Meanwhile, her husband Brent, who will be handling operations for the new location, boasts a wealth of expertise in the multi-family new construction sector, specializing in framing, drywall, and paint. His hands-on involvement in this competitive field has granted him invaluable insights into project management, quality assurance, and client satisfaction. In addition to their professional endeavors, Kathleen and Brent actively oversee short-term Airbnb rentals across the nation, consistently delivering exceptional guest experiences.

“As an avid business owner, I knew that Launch Entertainment would be a perfect addition to my portfolio and fit well in the Denver community,” said Kathleen. “As the family entertainment industry continues to gain momentum, I am primed to leave a substantial mark. My husband and I are very confident that our local community will embrace the opportunities and fun that Launch has to offer.”

The Launch Entertainment business model offers a scalable, multi-unit opportunity and provides a fun, dynamic, and competitive environment to further drive growth and profitability for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with a thrilling experience through its various attractions and amenities.

“As Launch Entertainment continues nationwide expansion, we are thrilled to partner with local owners like Kathleen,” said Jeff Todd, SVP of Business Development at Launch Entertainment. “We actively seek experienced franchise prospects, like Kathleen, to drive our development in multiple states across the country, and we have full confidence that she will provide an exceptional family-friendly experience to Denver.”

Target markets for growth include new and existing markets around the Midwest, Northeast and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.

To learn more about the Launch Entertainment franchise opportunity, visit  https://launchfamilyentertainment.com.

About Launch Entertainment 

Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, premium bar, and restaurant. The brand currently has 28 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan. 

For more information about Launch Entertainment, visit https://launchtrampolinepark.com/.

Launch Entertainment Announces New Chief Operating Officer

Leading Family Entertainment Franchise Invests in Leadership Team to Enhance Operations, Fuel Brand Growth and Drive Future Development

WARWICK, R.I. – Launch Entertainment, an indoor family entertainment concept, has named franchise industry veteran Yvette Martinez as Chief Operating Officer (COO).

With more than twenty years of experience in the restaurant space across several senior leadership roles, Martinez was most recently the COO of Brix Holdings, a Dallas-based franchisor best known for its award-winning brands Orange Leaf, RedBrick Pizza, Red Mango, Smoothie Factory and Souper Salad. Prior to this, she was the Vice President of Operations for the same company, where she focused on supply chain mechanics and franchisee management. Joining Launch in August of 2023, Martinez is taking point on transformative changes in the operational department, including to continue upholding the highest safety and brand standards, and solidifying the foundation that Launch is built upon.

“With years in the franchising industry, I understand the importance of collaboration to meet the needs of our operators,” said Martinez. “When working in previous operations roles, I’ve loved that no two days are the same; entertainment is synchronous with restaurants – Guests visit our parks seeking something and leave happy, which is what we strive to do across all our locations. I was attracted to the position at Launch because of the opportunity to be part of a great leadership team, while leveraging my experience to take operations to the next level. I am looking forward to working with the leadership team and all of our franchisees.”

Preceding Martinez’s addition to the team, the brand appointed fellow industry expert Craig Erlich as CEO in June of 2023. Erlich was most recently the President and CEO of Friendly’s Restaurants, with prior experience as CEO of Brix Holdings and earlier roles at CVS, Jo-Ann Stores and KB Toys. The strategic additions to the leadership team comes after the 2020 Silver Oak Services Partners investment. All combined, this has the brand positioned to further improve franchisee support and expedite its expansion goals.

“Yvette has over 20 years of experience working in the franchise industry, and we look forward to supporting her as she brings her expertise and operational skills to this new endeavor,” said Erlich. “With these proactive moves with our executive team, we are enthusiastic about initiating strategic initiatives to drive nationwide development.”

With these new changes, Launch’s development is lifting off. The brand recently signed agreements that stretch across the United States including markets such as San Diego, Denver, Frisco, Nashville, McKinney, Prosper, and several more in the pipeline. Launch and its franchisee partners have secured locations nationwide and multiple are under construction. Dearborn, MI is a 50,000 sq. ft. facility expected to open in November of this year. Additionally, the brand expects to have at least seven openings next year, with locations in Long Island, Lewisville, North Dallas, Clearwater, Houston, North Attleborough and Little Ferry.   

“As Launch Entertainment continues nationwide expansion, we are thrilled to welcome industry veterans like Craig and Yvette to fuel the brand beyond its previous limits,” said Jeff Todd, SVP of Business Development at Launch Entertainment. “Launch has a tremendous amount of momentum, and the team is just getting started.”

The Launch Entertainment business model offers a scalable, multi-unit opportunity and provides a fun, dynamic, and competitive environment to further drive growth and profitability for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with a thrilling experience through its various attractions and amenities.

Target markets for growth include new and existing markets around the Midwest, Northeast and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.

To learn more about the Launch Entertainment franchise opportunity, visit: https://launchfamilyentertainment.com.

About Launch Entertainment  

Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, a premium bar, and restaurant. The brand currently has 28 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.  

For more information about Launch Entertainment, visit https://launchtrampolinepark.com/. To learn more about its franchise opportunities, visit https://launchfamilyentertainment.com.

Maximize Market Reach with Launch Entertainment

At Launch Entertainment, we’re all about creating memorable family experiences, and we’re doing it in a spectrum of markets that cater to every kind of adventure seeker we serve, and investors looking to enter a growing segment.

Thriving Markets for Launch Entertainment

Launch Entertainment locations often find their home within bustling retail shopping centers, anchored by prominent big-box retailers and other convenience outlets. Launch is a valuable addition to both urban and suburban markets, attracting locals and tourists alike for family outings, birthday parties, and corporate events with convenient access to nearby entertainment and dining options.

No matter the market, Launch Entertainment ensures that franchisees have the support they need in finding the perfect site for their parks. Leveraging sophisticated real estate software tools, Launch’s site selection team assists each franchisee in identifying the best available sites within prime trade areas. Once these sites are pinpointed, Launch’s dedicated real estate experts accompany franchisees on market tours, thoroughly reviewing potential locations and negotiating Letters of Intent (LOI) all the way to finalizing leases. 

By combining strategic market positioning with expert real estate support, Launch Entertainment sets the stage for success, ensuring that each franchisee can thrive in their chosen market. 

Supporting a Diverse Customer Base

Launch’s strategic approach to real estate and site selection ensures that we’re perfectly positioned to attract a wide spectrum of guests: 

If you’re ready to unleash your entrepreneurial spirit and experience the unmatched versatility of Launch Entertainment, don’t wait any longer. Reach out to us today to set your entrepreneurial journey in the family entertainment industry in motion!