Launch Entertainment Signs New Agreement to Bring Family Fun Concept to Deerfield
Local Entrepreneur Inks Deal to Open Second Park in Illinois
Deerfield, Ill. – Launch Entertainment (Launch), an indoor family entertainment franchise, is reaching new heights in the northern suburbs of Chicago —
The leading family entertainment park, known for its variety of attractions for the whole family, recently signed an agreement with Launch veteran franchisee, Arjun Lagisetty, to develop a new park in Deerfield. This will mark Launch’s second location in Illinois, further establishing the brand’s growth in the Midwest. Launch Entertainment of Deerfield will feature attractions such as trampolines, arcade game room, a climbing wall, a ninja warrior course, virtual reality, and Krave restaurant and bar.
Lagisetty brings a dynamic of technical expertise and business acumen to his venture. With a background as a software engineer and an MBA from the University of Chicago, Arjun also has a deep passion for retro arcade games and gaming emulators that reflects his love for interactive entertainment. This will be the second Launch location that Lagisetty operates with the other location in Rhode Island. The Deerfield location will reach communities in the Northshore, including Vernon Hills and Buffalo Grove, with a projected opening in late 2026 or early 2027.
“I look forward to bringing a Launch location to Deerfield. My vision is to create a space where families and friends can connect, have fun, and enjoy meaningful time together,” said Arjun Lagisetty. “As a Launch operator, I aim to continue elevating the experience we offer, making it seamless and engaging for our guests – from the attractions to daily operations.”
The Launch Entertainment business model offers a scalable, multi-unit opportunity and provides a fun, dynamic, and competitive environment to further drive growth and profitability for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with a thrilling experience through its various attractions and amenities.
“Arjun’s dedication to providing quality entertainment and fostering meaningful connections with communities aligns perfectly with Launch Entertainment’s vision,” said Jeff Todd, Chief Development Officer at Launch Entertainment. “We are confident his commitment to delivering unique family will bring unparalleled value to Deerfield and can’t wait to see his vision come to life.”
Target markets for growth include new and existing markets around the Midwest, Northeast, and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas, and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1.5M liquid and $3M net worth.
To learn more about the Launch Entertainment franchise opportunity, visit https://launchfamilyentertainment.com.
About Launch Entertainment
Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, premium bar, and restaurant. The brand currently has 31 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.
For more information about Launch Entertainment, visit https://launchfamilyentertainment.com/. To learn more about its franchise opportunities, visit https://launchfamilyentertainment.com/franchise/.
Why Multi-Unit Family Entertainment Operators Choose Launch
Retail real estate is shifting, and multi-unit family entertainment development is becoming a major driver of that change. Shopping centers across the country are repositioning themselves with experience-driven tenants, and franchisees with the right background and vision are stepping in to fill the demand. That’s exactly what Wisam “Sammy” Assaedi is doing by expanding his portfolio with Launch Family Entertainment.
With a background in food service and real estate, Assaedi recognizes a strong investment opportunity when he sees one. After successfully opening in Brooklyn’s Bay Ridge neighborhood, he is bringing his second, 34,181-square-foot Launch location to Green Acres Mall—one of the busiest shopping centers in the area. His decision to grow with Launch’s multi-unit family entertainment model was strategic, taking advantage of second-generation real estate in a high-traffic area and positioning himself for long-term scalability.
The Right Real Estate at the Right Time
As traditional retail evolves, landlords are increasingly turning to entertainment concepts to drive foot traffic and keep visitors engaged. Green Acres Mall is a prime example.
Malls and shopping centers naturally attract steady visitors, making them ideal sites for entertainment-driven businesses. By converting a portion of a two-floor, 73,000-square-foot site into a new Launch location, Assaedi is taking advantage of existing infrastructure while introducing a concept that fills a clear gap in the market.
But for Assaedi, creating a space where every guest feels welcome is paramount.
“Once a month, we intend to organize music-free days specifically tailored for children with special needs. Having faced challenges in finding inclusive family entertainment for my son with special needs, I want to bridge that gap in Brooklyn. My goal is to make Launch a place where the excitement of entertainment meets the warmth of the community.”
Operators from All Backgrounds Find Success with Launch
Alongside a focus on community, Launch’s ideal multi-unit family entertainment franchisee has a strong business background, a strategic mindset, and a desire to own a high-margin, experience-driven business. Many Launch owners come from industries like food service, retail, and real estate, leveraging their existing skills to build a portfolio in family entertainment. Others are existing multi-unit franchisees who recognize the value of adding a high-demand concept like Launch to their portfolio.
Read more about multi-unit franchise ownership with Launch Entertainment!
The Launch Entertainment franchise opportunity is designed for operators looking to scale smartly. Franchisees benefit from multiple revenue streams, including attractions, food and beverage, and dedicated event spaces, creating year-round revenue for operators looking to grow their portfolio across multiple parks.
Ready to Launch?
Launch Entertainment is leading the way in transforming underutilized retail space into high-energy destinations.
If you’re exploring multi-unit family entertainment franchises, consider the Launch Entertainment franchise opportunity!
Launch Entertainment Secures Site in Arlington
Leading Family Entertainment Concept Locks in Location for Latest Texas Park
ARLINGTON, TEXAS – Launch Entertainment (Launch), an indoor family entertainment franchise, just announced the signing of a new lease for its latest location at 4905 S. Cooper Street in Arlington, Texas. This will be the third park for the Lone Star State, with other locations in development in Lewisville and Houston. Spanning over 39,000 sq. ft., the Arlington location is slated to open in the first half of 2026, promising unforgettable experiences for families and thrill-seekers alike.
Hemanth Kumar, President of Zion Capital Management, is spearheading the Arlington location alongside his local partners Eesha Kumar, Karthik Krishnamoorthy, and Daiva Polimetla. Hemanth brings a wealth of experience as a business and technology leader with expertise spanning hospitality, real estate, and restaurants. Eesha, with over a decade of franchise management experience, currently operates two Montessori franchises in the Dallas-Fort Worth area. Krishnamoorthy is a senior IT leader with notable proficiency in customer relationship management and operational oversight of real estate portfolios. Polimetla, an accomplished IT executive in the commercial real estate sector, also serves on the board of a startup driving innovative solutions. The Arlington location will be the group’s first park as part of a three-unit agreement to serve North Dallas communities.
“My partners and I were inspired by a passion to create a safe, enjoyable space where families can come together for entertainment,” said Hemanth. “Launch perfectly complements our portfolio with its diverse range of activities that cater to both children and adults and Arlington’s vibrant community and central location make it an ideal destination for our Launch park. We are thrilled to bring a unique blend of family-friendly entertainment and attractions to even more Texas residents and are excited to see this project come to life within the next year.”
The Arlington location will feature a variety of exciting attractions, including a bowling alley, arcade games, an air track basketball court, laser tag, obstacle courses, a Krave restaurant, bar, and more. This new deal further supports Launch’s strategic expansion into the competitive Texas landscape while also solidifying its position as an undisputed leader in the family entertainment industry.
“Texas continues to be a key market for Launch Entertainment, and we’re excited to continue partnering with Hemanth and his team as they bring our vision to life in Arlington,” said Jeff Todd, Chief Development Officer at Launch Entertainment. “With cutting-edge attractions and a focus on community engagement, coupled with the unparalleled expertise of this Arlington team, this location is set to deliver unforgettable experiences to families across the region.”
The Launch Entertainment business model offers a scalable, multi-unit opportunity and creates a fun, dynamic, and competitive environment that drives growth for its franchise operators. Through its multiple revenue streams, the concept entices customers of all ages with a thrilling experience and a variety of attractions and amenities that keep guests coming back year-round and increase returns for franchisees.
Target markets for growth include new and existing markets around the Northeast, South, and Southwest, with a current emphasis on Georgia, Texas, North Carolina, Nevada, New York, New Jersey, Arizona, South Carolina, and Connecticut. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1.5M liquid and $3M net worth.
To learn more about the Launch Entertainment franchise opportunity, visit https://launchfamilyentertainment.com.
About Launch Entertainment
Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, a premium bar, and a restaurant. The brand currently has 29 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.
For more information about Launch Entertainment, visit https://launchtrampolinepark.com/.
To learn more about its franchise opportunities, visit https://launchfamilyentertainment.com.
The Top 5 Reasons Multi-Unit Operators Choose Launch Entertainment
Launch Entertainment’s scalable business model and growing foothold in the $108.4 billion family entertainment industry create a prime opportunity for seasoned multi-unit operators, regardless of family entertainment franchising experience.
Here’s why multi-unit, multi-brand operators choose Launch Entertainment!
1. Semi-Absentee Ownership Model
Semi-absentee franchise ownership allows multi-unit operators the flexibility to manage portfolios at scale. Robust operational support, streamlined processes, and dedicated resources let owners focus on strategic growth while leaving the day-to-day management to well-trained teams. This way, Launch franchisees can build their portfolio across multiple units and brands without the typical operational demands.
2. Unmatched All-Ages Appeal
Launch Entertainment’s diverse attractions cater to everyone, from toddlers to teens to adults. Families come for birthday parties, school groups for active field trips, and corporate clients often book spaces for team bonding events, promoting year-round traffic. For multi-unit operators, owning a concept that appeals to every demographic means every new location is another chance to multiply their impact.
3. Proven Concept Backed by Strategic Growth
With five signed leases and nine development agreements from New York to Texas to California in 2024, Launch is building a nationwide presence that allows franchisees to tap into high-growth markets. Robust site selection processes and market insights ensure that each location is primed for visibility, a major draw for operators who prioritize data-driven decisions.
4. Added QSR Value
While some family entertainment franchises only provide light snacks for kids and nothing for adults, Launch Entertainment taps into the QSR scene with its full-service bar and Krave pizza restaurant, keeping adults happy while kids play and giving everyone a place to refuel.
As a Launch franchisee, you’ll offer dedicated event spaces to combine dining and entertainment and keep guests on-site longer, likely meaning higher ticket sizes.
5. Value of diverse investor backgrounds
Launch Entertainment thrives on the unique expertise that diverse investors bring to the table. Whether your background is in childcare, the restaurant industry, real estate, or another field, your experience adds value to our approach.
By leveraging your specialized skills, you can help enhance the quality and scalability of every location.
Launch Entertainment offers multi-unit operators a proven path to growth in a high-demand space. Fill out the form below for more information on franchise opportunities in your community!
Why Invest in a Family Entertainment Franchise in 2025?
The family entertainment industry is booming, with projections pointing to a 10.5% growth rate from 2024 to 2032. As demand for experience-driven venues rises, Launch Entertainment is positioned to capitalize on this growth, offering a unique franchise opportunity with an emerging segment leader.
Family Entertainment Franchise Opportunity Designed for All Backgrounds
We’ve evolved far beyond our original trampoline park concept, developing a full family entertainment system featuring trampoline courts, Omniverse VR experiences, bowling, ax-throwing, rock climbing, arcades, and more. This diverse range of attractions appeals to guests of all ages, and our business model resonates with operators from various industries.
Our franchisee network spans several sectors, including childcare, real estate, restaurants, and hospitality. Childcare franchisees bring a natural ability to create safe, welcoming environments, while restaurant operators translate their focus on exceptional service to Launch’s in-house Krave pizza kitchen and full-service bar. Real estate investors work alongside our specialists to leverage their market knowledge to ensure each park is optimally located for visibility and foot traffic.
Why Launch Is the Right Choice for 2025
Launch’s diverse attractions create a win-win scenario for modern guests and operators. Our parks are an ideal place for kids and adults alike to participate in active entertainment, and the wide customer age range creates ample revenue opportunities with activities available year-round. Birthday parties, summer camps, corporate events, and other gatherings are some of the most common revenue drivers at Launch.
Click below to watch a virtual tour with co-founder Rob Arnold to explore the energy, attractions, and operations of our parks!
Today’s consumers, particularly Millennials and Gen Z, are looking for experiences over material goods. Launch’s parks provide the ideal environment for creating social media-worthy moments, encouraging organic brand visibility. While typical restaurants focus on turning tables quickly, Launch Entertainment thrives on extended guest visits. Families stay longer, enjoying a variety of attractions, dining options, and events.
Eater-tainment combines both great food and an engaging experience, and guests expect high quality in every aspect. As a Launch franchisee, you’ll have built-in, dedicated event spaces perfect for birthday parties, corporate events, and group outings that attract larger ticket sizes and drive repeat business.
The Future of Family Entertainment Franchising
With a proven concept, high-energy attractions, and elevated offerings, Launch Entertainment is an industry leader in the making. Backed by Silver Oak Services Partners, our nationwide development pipeline will continue to fuel rapid expansion and create exceptional opportunities for experienced franchisees.
Fill out our inquiry form below to learn more about available real estate and opportunities to launch in your market!
Benefits of Multi-Unit Family Entertainment Franchise Ownership
In the franchise industry, ‘multi-unit operator’ is a powerful title: Multi-unit operators bring operational expertise that benefits the entire network, and franchisors often look favorably on franchisees with proven experience balancing multiple locations.
Since its founding in 2012 as a trampoline park, the Launch Entertainment franchise opportunity has evolved into a full-scale offering for families and groups alike, combining attractions like trampoline courts, arcades, Omniverse VR experiences, rock climbing, bowling, and ax-throwing, all under one roof. This “something-for-everyone” approach creates a destination where families can spend quality time together while grabbing a bite at the in-house Krave restaurant and bar, playing a few games, or throwing a party.
It’s our relentless focus on the full family experience that sets Launch apart from competing family entertainment franchises. Unlike concepts that lean heavily toward either kids or adults, Launch strikes the perfect balance: kids enjoy a safe, fun environment while adults have a chance to unwind, socialize, or join in on the fun themselves! Multiple revenue streams, even including QSR eatertainment value, set the stage for franchise owners to attract a wide customer base across multiple locations.
Why Multi-Unit Development Benefits Franchisees and Franchisors Alike
Multi-unit ownership with Launch has advantages for all parties. Managing marketing and operational strategies becomes far simpler when dealing with a smaller number of committed owners. With 100 locations spread across 20 operators, for example, Launch can streamline communications, roll out programs faster, and ensure more consistent guest experiences. Fewer franchisees mean quicker market implementation — a benefit for everyone!
Multi-unit development also brings predictability. Agreed-upon development schedules help Launch plan its growth more accurately, enabling smarter expansion. While many brands rush to expand, Launch carefully evaluates each potential owner to ensure alignment with its values and long-term vision.
We often leverage second-generation real estate to scale efficiently. By adapting existing spaces, Launch can minimize build-out time and bring full family entertainment to prime locations faster than if we built from scratch. This allows for faster expansion, helping franchisees tap into prime retail sites without long delays.
What Launch Looks for in a Multi-Unit Partner
Launch seeks multi-unit operators who bring more than just capital to the table. Financial stability is essential, but so are operational expertise, strong leadership skills, and a clear vision for growth. We’ve built a compelling family entertainment franchise model that stands on its own merits, and franchisees are drawn to Launch’s solid reputation, supportive leadership, and high growth potential.
You don’t need a background in family entertainment to franchise with Launch — our operators come from QSR, fitness, and childcare franchises, bringing their expertise to help expand our nationwide reach.
When evaluating candidates, Launch considers both parties’ history and values alignment. Franchisees undergo a rigorous interview process to gauge their experience managing teams, building company culture, and planning for growth. We’re particularly interested in candidates with a clear strategy for expanding their portfolio while balancing current responsibilities. Ready to Launch?
READY TO LAUNCH?
With plenty of white space in prime markets, Launch Entertainment offers investors a chance to establish a regional presence and make their mark in a billion-dollar industry.
Looking to bring a Launch Entertainment franchise to your market? Fill out our inquiry form below for the latest on markets of interest and available real estate.