Launch Development Chief Helps Family Entertainment Concept Push Expansion
When he’s not whitewater kayaking and practicing his golf swing, Jeff Todd is leading Launch Entertainment’s strategic team to bring the trampoline park franchise to new cities around the country. “The pressure’s on and I really have to deliver for the company,” said Todd.
In March, Launch promoted Todd to chief development officer. “I’m really excited about it and I feel honored that they trust me with the role,” he said.
Previously with Driven Brands, Todd came to Launch in 2022 as senior vice president of business development. In that role, he led franchise sales and worked on site selection efforts, which he will continue to do as CDO. He’s now also responsible for developing and executing broader development strategies for the team.
Todd admitted there’s more pressure with the new title, and he has different priorities vying for his attention. Developing Launch is the overarching goal, and Todd is looking for the right partners to make that happen.
“A good partner for us is more than someone who’s just capital and wants to be part of the family, which are both good characteristics,” said Todd. “It’s also making sure they have an understanding of the franchisee-franchisor relationship, experience running teams and creating the culture.”
Todd wants to have a mutually successful partnership, so having a franchisee with experience and passion is the high standard. Understanding the market will also help franchisees overcome challenges, mainly the difficulty finding real estate. Launch locations are large, at roughly 30,000 to 50,000 square feet.
Operating in smaller spaces is possible, but including the necessary attractions for a family adventure park concept requires a certain footprint. In addition to trampolines, many Launch units have restaurants, bars and arcades.
To mitigate challenges, Launch meets with landlords regularly to help them understand how the concept fits in a given site.
Launch is pursuing nationwide expansion but with a focus now on the Midwest and southern United States. Many of the concept’s 27 locations are in the Northeast, including in Rhode Island and Massachusetts. The next openings on the docket are in Texas and Colorado, while deals are in the works along the East Coast and in Arizona. Seven units are under construction.
“Where we want to be in real estate, there’s a lot of demand,” said Todd. “We’re agnostic where we want to grow and we want to grow with great franchise partners along the way.”
Why Launch Entertainment is the Top Family-Friendly Franchise Opportunity
Family entertainment is evolving, and Launch Entertainment is the player to watch! Our concept is a premier full-service family entertainment franchise, offering a prime opportunity for seasoned, multi-unit operators looking to diversify and grow their portfolios.
Breaking the Mold
Launch is much more than a trampoline park. Each location features a full arcade, bowling, obstacle courses, climbing walls, laser tag, battle pits, and more. Our innovative attraction mix allows guests to completely customize their visit, showcasing just how Launch outpaces the competition.
Let’s break it down further. According to Statista, arcades alone brought in $18.64 billion in 2023. Launch is leveraging the popularity of arcades to keep families and other groups coming through your doors year-round!
Even further, one of today’s most popular tech-based attractions is virtual reality, like our Omniverse VR Arena! This attraction takes guests into a lifelike world on omnidirectional treadmills that allow them to walk, run, and rotate in 360 degrees as they explore, keeping your park on trend with lasting value.
Launch’s diverse range of attractions creates a win-win scenario for our guests and operators. Our parks are an ideal place for kids and adults alike to participate in active entertainment, and the wide customer age range creates ample revenue opportunities with activities available year-round. Birthday parties, summer camps, corporate events, and other gatherings are just some of the revenue drivers for Launch, and could be in your community, too!
Added QSR Value
Launch is no stranger to the “Eater-tainment” boom, where dining meets entertainment in one epic experience. Millennials and Gen Z crave social spaces to gather, play, and enjoy quality food. Our in-house Krave restaurant and Bar Hops keep guests fueled and eliminate the need to leave your park to find food and beverage options, opening additonal revenue channels for franchise owners.
Those in the QSR franchise industry often find that their experience managing high-traffic, fast-paced environments translates easily into operating a Launch location.
Semi-Absentee Model Opens Avenues for Other Projects
What truly sets Launch apart is its semi-absentee ownership model. Franchise owners can oversee additional ventures while a dedicated management team runs your Launch location. With state-of-the-art tech, you can even monitor park sales and data remotely. Our in-house marketing team handles all the heavy lifting, so you don’t have to!
Many Launch Entertainment operators own several other concepts in their market. Take it from Launch’s largest operator, Ryan Debin, who found his personal values and professional background in real estate aligned perfectly with Launch’s business model.
Thriving Industry Outlook
The family entertainment industry is set to hit $88.7 billion by 2032! Launch’s franchise growth initiative is backed by a strategic investment from Silver Oak Services Partners, boosting our ability to support franchisees, expand rapidly, and tap into the industry’s potential.
On a day-to-day basis, you’ll receive ongoing support from our stacked executive team, who pack over 50 years of combined experience to ensure operators have all the tools they need — think market evaluations, project management, tailored marketing strategies, and more.
Ready to Launch?
Launch Entertainment’s multi-faceted business model not only meets current market demands but also anticipates future trends, ensuring long-term viability in a competitive sector.
Take the first step toward industry-leading entertainment experiences by filling out our inquiry form!
New Trampoline Park, Family Fun Center Coming To Morris County
Launch Entertainment has trampolines, bowling and other family fun. A local group signed a deal to open a location in the Morristown area.
MORRISTOWN, NJ — Launch, a family entertainment franchise, recently signed an agreement to bring new indoor fun parks to several New Jersey towns, including Morristown.
Launch Entertainment began as an indoor trampoline park and a small arcade when they opened their first location in Rhode Island. Since 2012, the concept has since evolved to a range of family-entertainment options under one roof, with a variety of attractions as well as an in-house restaurant and bar.
Launch recently signed agreements with local entrepreneurs to open family amusement centers in New Brunswick and Morristown as well as in New Hope, Pa., an announcement said. The first of these three new centers is slated to open in 2025.
A representative said the site for this Morristown park is still being determined, adding that the location is expected to be more than 30,000 square feet.
Launch said these new entertainment parks will include a bowling alley, arcade games, an air track basketball court, obstacle courses, and more. A restaurant and bar are also part of the plans,.
The company also announced an agreement for a park in Cherry Hill earlier this year, set to open next spring.
Launch currently has 29 locations across 14 states, including one in Deptford (Gloucester County). These three newly-announced locations will be owned and operated by Ashish Kumar, Manan Patel, and Keyur Patel.
“From site selection to opening day and beyond, the support offered by the corporate team is truly unmatched,” Kumar said in a statement. “Combining that with our dedication to creating a positive family entertainment destination in our communities, we are confident to hit the ground with Launch and look forward to the opening of our first park.”
To learn more, visit https://launchfamilyentertainment.com.
Launch Entertainment Adding 2 New Family Fun Parks in NJ
As part of an expansion effort across the Mid-Atlantic region, indoor family entertainment venue Launch Entertainment plans on opening two new parks in New Jersey.
Under a franchise agreement with local entrepreneurs Ashish Kumar, Manan Patel and Keyur Patel, the Rhode Island-based concept will add two sites in Central Jersey, as well as one in New Hope, Pa.
Its lineup of attractions will include:
- Trampoline courts
- Bowling
- Laser tag
- Axe throwing
- Basketball courts
- Obstacle courses
- Arcade games
Launch also features a restaurant and bar.
According to Launch, site selection is underway. The group is reportedly looking in the areas of Morristown and New Brunswick. The first park’s projected opening date is early 2025, Launch added.
Ready to launch
The new franchisees have a background that includes real estate investment, retail and international trade. They said the decision to pursue an investment with Launch came after “extensive research for our next business venture.” Kumar said, “We are confident in our investment with Launch Entertainment … The support offered by the corporate team is truly unmatched. Combining that with our dedication to creating a positive family entertainment destination in our communities, we are confident to hit the ground with Launch and look forward to the opening of our first park.”
Founded in 2012, Launch has 29 locations in 14 states. Within New Jersey, it has a venue in Deptford and a recently announced park in Cherry Hill. Launch Chief Development Officer Jeff Todd commented on the new three-unit deal. “Launch Entertainment is continuing to aggressively expand nationwide through standout franchisees like Ashish, Manan and Keyur,” Todd said.
“This multi-unit agreement is allowing us to reach a larger audience and continue building out our footprint on the East Coast. We look forward to the first park opening next year and are seeking strong partnerships with operators interested in expanding with our brand,” he continued.
New Jersey is one of several markets Launch has targeted for growth and seeking franchisees. The brand is also focusing on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, Kansas and Missouri.
Family entertainment center to open 2 more N.J. locations
Launch Entertainment, a family entertainment franchise, has signed an agreement to add three new locations in New Jersey and Pennsylvania. The new installments are slated to open in Morristown, New Brunswick and New Hope, Pennsylvania, with the first location expected to begin operating in 2025, according to a news release.
The centers, which will feature a bowling alley, arcade games, an air track basketball court, obstacle courses, a Krave restaurant and a bar, will be owned and operated by local entrepreneurs Ashish Kumar, Manan Patel and Keyur Patel.
Launch Entertainment Inks Deal for its Latest New Hampshire Location
Local Entrepreneurs Bring Family Entertainment to Merrimack Valley
NEW HAMPSHIRE – Launch Entertainment (Launch), a leading family entertainment franchise, recently signed an agreement to open a new park in Southern New Hampshire. Site selection is currently underway in the Merrimack Valley region and is projected to open in the first quarter of 2025. The park will serve the local communities of Nashua, Merrimack, and Manchester, in addition to Lowell, Massachusetts.
Spearheading the opening of the new location is Kashish Shah, alongside his partners Kunal Patel, Gaurang Patel, and Bhaumik Shah. The Merrimack Valley group brings diverse professional backgrounds in corporate strategy, engineering, information technology, healthcare and pharmaceutical, and real estate management. With a shared vision to create a one-of-a-kind experience for families, they are poised to establish a Launch Park in New Hampshire.
“Each member of our team brings unique skills to this new endeavor, which will help us become a central part of the community,” said Kashish. “We noticed a lack of family-friendly entertainment options in our area, especially ones that cater to both kids and adults. Launch is the perfect opportunity that offers a diverse range of attractions, and we can’t wait to bring the fun and excitement to Southern New Hampshire and beyond.”
The upcoming park will feature attractions such as a bowling alley, arcade games, an air track basketball court, laser tag, obstacle courses, a Krave restaurant, a bar, and more. The new location will not only bolster Launch’s strategic expansion on the East Coast but also solidify its position as an undisputed leader in the family entertainment industry.
“Kashish, Kunal, Gaurang, and Bhaumik’s expertise in various industries and shared commitment to their community aligns perfectly with Launch’s vision for expansion,” said Jeff Todd, Chief Development Officer at Launch Entertainment. “Their dedication to delivering exceptional experiences and filling a gap in family entertainment makes them an ideal partner for us. We’re excited to support their development and witness the positive impact they’ll have in New Hampshire.”
The Launch Entertainment business model offers a scalable, multi-unit opportunity and provides a fun, dynamic, and competitive environment to further drive growth for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with a thrilling experience through its various attractions and amenities.
Target markets for growth include new and existing markets around the Midwest, Northeast, and Southwest, with a current emphasis on Georgia, Texas, Ohio, Florida, North Carolina, South Carolina, Connecticut, Arizona, Pennsylvania, Tennessee, Alabama, New Jersey, Kansas and Missouri. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1.5M liquid and $3M net worth.
To learn more about the Launch Entertainment franchise opportunity, visit https://launchfamilyentertainment.com.
About Launch Entertainment
Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, a premium bar, and a restaurant. The brand currently has 29 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.
For more information about Launch Entertainment, visit https://launchtrampolinepark.com/.
To learn more about its franchise opportunities, visit https://launchfamilyentertainment.com.