Why Multi-Unit Family Entertainment Operators Choose Launch
Retail real estate is shifting, and multi-unit family entertainment development is becoming a major driver of that change. Shopping centers across the country are repositioning themselves with experience-driven tenants, and franchisees with the right background and vision are stepping in to fill the demand. That’s exactly what Wisam “Sammy” Assaedi is doing by expanding his portfolio with Launch Family Entertainment.
With a background in food service and real estate, Assaedi recognizes a strong investment opportunity when he sees one. After successfully opening in Brooklyn’s Bay Ridge neighborhood, he is bringing his second, 34,181-square-foot Launch location to Green Acres Mall—one of the busiest shopping centers in the area. His decision to grow with Launch’s multi-unit family entertainment model was strategic, taking advantage of second-generation real estate in a high-traffic area and positioning himself for long-term scalability.
The Right Real Estate at the Right Time
As traditional retail evolves, landlords are increasingly turning to entertainment concepts to drive foot traffic and keep visitors engaged. Green Acres Mall is a prime example.
Malls and shopping centers naturally attract steady visitors, making them ideal sites for entertainment-driven businesses. By converting a portion of a two-floor, 73,000-square-foot site into a new Launch location, Assaedi is taking advantage of existing infrastructure while introducing a concept that fills a clear gap in the market.
But for Assaedi, creating a space where every guest feels welcome is paramount.
“Once a month, we intend to organize music-free days specifically tailored for children with special needs. Having faced challenges in finding inclusive family entertainment for my son with special needs, I want to bridge that gap in Brooklyn. My goal is to make Launch a place where the excitement of entertainment meets the warmth of the community.”
Operators from All Backgrounds Find Success with Launch
Alongside a focus on community, Launch’s ideal multi-unit family entertainment franchisee has a strong business background, a strategic mindset, and a desire to own a high-margin, experience-driven business. Many Launch owners come from industries like food service, retail, and real estate, leveraging their existing skills to build a portfolio in family entertainment. Others are existing multi-unit franchisees who recognize the value of adding a high-demand concept like Launch to their portfolio.
Read more about multi-unit franchise ownership with Launch Entertainment!
The Launch Entertainment franchise opportunity is designed for operators looking to scale smartly. Franchisees benefit from multiple revenue streams, including attractions, food and beverage, and dedicated event spaces, creating year-round revenue for operators looking to grow their portfolio across multiple parks.
Ready to Launch?
Launch Entertainment is leading the way in transforming underutilized retail space into high-energy destinations.
If you’re exploring multi-unit family entertainment franchises, consider the Launch Entertainment franchise opportunity!
The Top 5 Reasons Multi-Unit Operators Choose Launch Entertainment
Launch Entertainment’s scalable business model and growing foothold in the $108.4 billion family entertainment industry create a prime opportunity for seasoned multi-unit operators, regardless of family entertainment franchising experience.
Here’s why multi-unit, multi-brand operators choose Launch Entertainment!
1. Semi-Absentee Ownership Model
Semi-absentee franchise ownership allows multi-unit operators the flexibility to manage portfolios at scale. Robust operational support, streamlined processes, and dedicated resources let owners focus on strategic growth while leaving the day-to-day management to well-trained teams. This way, Launch franchisees can build their portfolio across multiple units and brands without the typical operational demands.
2. Unmatched All-Ages Appeal
Launch Entertainment’s diverse attractions cater to everyone, from toddlers to teens to adults. Families come for birthday parties, school groups for active field trips, and corporate clients often book spaces for team bonding events, promoting year-round traffic. For multi-unit operators, owning a concept that appeals to every demographic means every new location is another chance to multiply their impact.
3. Proven Concept Backed by Strategic Growth
With five signed leases and nine development agreements from New York to Texas to California in 2024, Launch is building a nationwide presence that allows franchisees to tap into high-growth markets. Robust site selection processes and market insights ensure that each location is primed for visibility, a major draw for operators who prioritize data-driven decisions.
4. Added QSR Value
While some family entertainment franchises only provide light snacks for kids and nothing for adults, Launch Entertainment taps into the QSR scene with its full-service bar and Krave pizza restaurant, keeping adults happy while kids play and giving everyone a place to refuel.
As a Launch franchisee, you’ll offer dedicated event spaces to combine dining and entertainment and keep guests on-site longer, likely meaning higher ticket sizes.
5. Value of diverse investor backgrounds
Launch Entertainment thrives on the unique expertise that diverse investors bring to the table. Whether your background is in childcare, the restaurant industry, real estate, or another field, your experience adds value to our approach.
By leveraging your specialized skills, you can help enhance the quality and scalability of every location.
Launch Entertainment offers multi-unit operators a proven path to growth in a high-demand space. Fill out the form below for more information on franchise opportunities in your community!
Why Invest in a Family Entertainment Franchise in 2025?
The family entertainment industry is booming, with projections pointing to a 10.5% growth rate from 2024 to 2032. As demand for experience-driven venues rises, Launch Entertainment is positioned to capitalize on this growth, offering a unique franchise opportunity with an emerging segment leader.
Family Entertainment Franchise Opportunity Designed for All Backgrounds
We’ve evolved far beyond our original trampoline park concept, developing a full family entertainment system featuring trampoline courts, Omniverse VR experiences, bowling, ax-throwing, rock climbing, arcades, and more. This diverse range of attractions appeals to guests of all ages, and our business model resonates with operators from various industries.
Our franchisee network spans several sectors, including childcare, real estate, restaurants, and hospitality. Childcare franchisees bring a natural ability to create safe, welcoming environments, while restaurant operators translate their focus on exceptional service to Launch’s in-house Krave pizza kitchen and full-service bar. Real estate investors work alongside our specialists to leverage their market knowledge to ensure each park is optimally located for visibility and foot traffic.
Why Launch Is the Right Choice for 2025
Launch’s diverse attractions create a win-win scenario for modern guests and operators. Our parks are an ideal place for kids and adults alike to participate in active entertainment, and the wide customer age range creates ample revenue opportunities with activities available year-round. Birthday parties, summer camps, corporate events, and other gatherings are some of the most common revenue drivers at Launch.
Click below to watch a virtual tour with co-founder Rob Arnold to explore the energy, attractions, and operations of our parks!
Today’s consumers, particularly Millennials and Gen Z, are looking for experiences over material goods. Launch’s parks provide the ideal environment for creating social media-worthy moments, encouraging organic brand visibility. While typical restaurants focus on turning tables quickly, Launch Entertainment thrives on extended guest visits. Families stay longer, enjoying a variety of attractions, dining options, and events.
Eater-tainment combines both great food and an engaging experience, and guests expect high quality in every aspect. As a Launch franchisee, you’ll have built-in, dedicated event spaces perfect for birthday parties, corporate events, and group outings that attract larger ticket sizes and drive repeat business.
The Future of Family Entertainment Franchising
With a proven concept, high-energy attractions, and elevated offerings, Launch Entertainment is an industry leader in the making. Backed by Silver Oak Services Partners, our nationwide development pipeline will continue to fuel rapid expansion and create exceptional opportunities for experienced franchisees.
Fill out our inquiry form below to learn more about available real estate and opportunities to launch in your market!
Benefits of Multi-Unit Family Entertainment Franchise Ownership
In the franchise industry, ‘multi-unit operator’ is a powerful title: Multi-unit operators bring operational expertise that benefits the entire network, and franchisors often look favorably on franchisees with proven experience balancing multiple locations.
Since its founding in 2012 as a trampoline park, the Launch Entertainment franchise opportunity has evolved into a full-scale offering for families and groups alike, combining attractions like trampoline courts, arcades, Omniverse VR experiences, rock climbing, bowling, and ax-throwing, all under one roof. This “something-for-everyone” approach creates a destination where families can spend quality time together while grabbing a bite at the in-house Krave restaurant and bar, playing a few games, or throwing a party.
It’s our relentless focus on the full family experience that sets Launch apart from competing family entertainment franchises. Unlike concepts that lean heavily toward either kids or adults, Launch strikes the perfect balance: kids enjoy a safe, fun environment while adults have a chance to unwind, socialize, or join in on the fun themselves! Multiple revenue streams, even including QSR eatertainment value, set the stage for franchise owners to attract a wide customer base across multiple locations.
Why Multi-Unit Development Benefits Franchisees and Franchisors Alike
Multi-unit ownership with Launch has advantages for all parties. Managing marketing and operational strategies becomes far simpler when dealing with a smaller number of committed owners. With 100 locations spread across 20 operators, for example, Launch can streamline communications, roll out programs faster, and ensure more consistent guest experiences. Fewer franchisees mean quicker market implementation — a benefit for everyone!
Multi-unit development also brings predictability. Agreed-upon development schedules help Launch plan its growth more accurately, enabling smarter expansion. While many brands rush to expand, Launch carefully evaluates each potential owner to ensure alignment with its values and long-term vision.
We often leverage second-generation real estate to scale efficiently. By adapting existing spaces, Launch can minimize build-out time and bring full family entertainment to prime locations faster than if we built from scratch. This allows for faster expansion, helping franchisees tap into prime retail sites without long delays.
What Launch Looks for in a Multi-Unit Partner
Launch seeks multi-unit operators who bring more than just capital to the table. Financial stability is essential, but so are operational expertise, strong leadership skills, and a clear vision for growth. We’ve built a compelling family entertainment franchise model that stands on its own merits, and franchisees are drawn to Launch’s solid reputation, supportive leadership, and high growth potential.
You don’t need a background in family entertainment to franchise with Launch — our operators come from QSR, fitness, and childcare franchises, bringing their expertise to help expand our nationwide reach.
When evaluating candidates, Launch considers both parties’ history and values alignment. Franchisees undergo a rigorous interview process to gauge their experience managing teams, building company culture, and planning for growth. We’re particularly interested in candidates with a clear strategy for expanding their portfolio while balancing current responsibilities. Ready to Launch?
READY TO LAUNCH?
With plenty of white space in prime markets, Launch Entertainment offers investors a chance to establish a regional presence and make their mark in a billion-dollar industry.
Looking to bring a Launch Entertainment franchise to your market? Fill out our inquiry form below for the latest on markets of interest and available real estate.
Breaking Down Family Entertainment Franchising: Steps To Opening a Launch Park
The process of becoming a Launch Entertainment franchise owner may follow a structured path, but the beauty of this opportunity lies in the ability to apply your individual expertise while leveraging a proven business model.
Let’s walk through the steps you’ll take to open your Launch park and answer some frequently asked questions along the way.
Step 1: Concept Overview
Your journey kicks off with a deep dive into Launch Entertainment’s concept. We’ll walk you through everything — from our family-friendly attractions like VR, bowling, and trampolines to our Krave pizza restaurant and bar. If you’ve been wondering how Launch appeals to all ages, you won’t be guessing for long!
Step 2: Territory Review
Next, we’ll analyze available territories to find a prime location for your park, prioritizing the best market fit for maximum impact. Curious about what goes into the process? Check out our FAQ section below for more insight into how we nail down the perfect spot.
Step 3: LOI Created for Territory
Once we’ve zeroed in on your ideal market, we’ll draft a Letter of Intent (LOI) for the territory. This step secures your chosen location and sets the stage for what comes next.
Step 4: FDD/LOI Review
After the LOI, you’ll review our Franchise Disclosure Document (FDD). This legal document gives you a detailed breakdown of financials, operational responsibilities, and obligations on both sides.
Step 5: Investment Overview
At this point, you will have a deep dive into Launch. You will meet several key members of the Launch team and they will walk you through construction, training, operations, marketing, sales, and more.
Step 6: CDO Interview
Now it’s time to meet our Chief Development Officer (CDO), Jeff Todd. You’ll want to be prepared to talk about your track record managing employees, streamlining systems, and scaling businesses.
Step 7: CEO Interview
Next up, it’s time to meet our CEO, Craig Erlich. In this interview, you’ll discuss your vision for your business and how you plan to contribute to the growth of Launch Entertainment. This is your chance to talk big picture, long-term strategy, and how you plan to make your mark.
Step 8: Agreement Signing
Once all interviews are complete, it’s time to seal the deal! Signing the franchise agreement makes it official — you’re one step away from family entertainment franchise ownership.
Step 9: Welcome Call & Onboarding
Congratulations! You’re officially part of the Launch family. Our team will set up a welcome call to outline next steps and begin the onboarding process, which includes in-depth training, marketing support, site selection refinement, and everything you need to hit the ground running.
If you’re ready to Launch, fill out the inquiry form below!
We hope you’re feeling eager to jump in, but we know questions often arise. Keep reading for answers to some of the most common inquiries from potential franchisees.
Frequently Asked Questions (FAQs)
What makes Launch Entertainment different from other family entertainment concepts?
Unlike competing concepts that focus solely on adults or kids, Launch Entertainment’s attraction variety, broad market appeal, and full-service Krave restaurant and bar make us a true full-family entertainment center and a one-stop destination for birthday parties, corporate events, casual nights out, and everything in between!
What are the financial requirements to own a Launch franchise?
To open a Launch Entertainment franchise, you’ll need a minimum of $1.5 million in liquidity and a minimum net worth of $3 million. This investment covers everything from franchise fees and equipment to site development and marketing.
How do I choose the right territory?
Our team works with you to analyze the market and find the perfect high-traffic location that aligns with our business model. We use a data-driven approach that includes demographic reports, customer trade area analytics, and competitive analysis.
How long does it take to open a Launch park?
The process from signing your franchise agreement to grand opening day typically takes between 9-12 months and includes site selection, build-out, training, and onboarding. We’re just as committed as you are to getting your park up and running promptly!
What kind of training and support will I receive?
Launch provides comprehensive training that covers all aspects of running your park, from operations and guest services to marketing and safety protocols. Even after your grand opening, our team will offer ongoing support through field visits, in-house marketing assistance, and more — backed by over half a century of combined industry experience.
Ready to Launch? Learn more about franchise opportunities with Launch Entertainment!
Why Launch Entertainment is the Top Family-Friendly Franchise Opportunity
Family entertainment is evolving, and Launch Entertainment is the player to watch! Our concept is a premier full-service family entertainment franchise, offering a prime opportunity for seasoned, multi-unit operators looking to diversify and grow their portfolios.
Breaking the Mold
Launch is much more than a trampoline park. Each location features a full arcade, bowling, obstacle courses, climbing walls, laser tag, battle pits, and more. Our innovative attraction mix allows guests to completely customize their visit, showcasing just how Launch outpaces the competition.
Let’s break it down further. According to Statista, arcades alone brought in $18.64 billion in 2023. Launch is leveraging the popularity of arcades to keep families and other groups coming through your doors year-round!
Even further, one of today’s most popular tech-based attractions is virtual reality, like our Omniverse VR Arena! This attraction takes guests into a lifelike world on omnidirectional treadmills that allow them to walk, run, and rotate in 360 degrees as they explore, keeping your park on trend with lasting value.
Launch’s diverse range of attractions creates a win-win scenario for our guests and operators. Our parks are an ideal place for kids and adults alike to participate in active entertainment, and the wide customer age range creates ample revenue opportunities with activities available year-round. Birthday parties, summer camps, corporate events, and other gatherings are just some of the revenue drivers for Launch, and could be in your community, too!
Added QSR Value
Launch is no stranger to the “Eater-tainment” boom, where dining meets entertainment in one epic experience. Millennials and Gen Z crave social spaces to gather, play, and enjoy quality food. Our in-house Krave restaurant and Bar Hops keep guests fueled and eliminate the need to leave your park to find food and beverage options, opening additonal revenue channels for franchise owners.
Those in the QSR franchise industry often find that their experience managing high-traffic, fast-paced environments translates easily into operating a Launch location.
Semi-Absentee Model Opens Avenues for Other Projects
What truly sets Launch apart is its semi-absentee ownership model. Franchise owners can oversee additional ventures while a dedicated management team runs your Launch location. With state-of-the-art tech, you can even monitor park sales and data remotely. Our in-house marketing team handles all the heavy lifting, so you don’t have to!
Many Launch Entertainment operators own several other concepts in their market. Take it from Launch’s largest operator, Ryan Debin, who found his personal values and professional background in real estate aligned perfectly with Launch’s business model.
Thriving Industry Outlook
The family entertainment industry is set to hit $88.7 billion by 2032! Launch’s franchise growth initiative is backed by a strategic investment from Silver Oak Services Partners, boosting our ability to support franchisees, expand rapidly, and tap into the industry’s potential.
On a day-to-day basis, you’ll receive ongoing support from our stacked executive team, who pack over 50 years of combined experience to ensure operators have all the tools they need — think market evaluations, project management, tailored marketing strategies, and more.
Ready to Launch?
Launch Entertainment’s multi-faceted business model not only meets current market demands but also anticipates future trends, ensuring long-term viability in a competitive sector.
Take the first step toward industry-leading entertainment experiences by filling out our inquiry form!