How Four Friends Brought the First Launch Entertainment Franchise to Texas
For Terence Wong and his four business partners, the dream of owning a business together stuck with them since their teenage years. They’d known each other since they were 14 or 15, and though their careers took them in different directions, from hospitality to operations to entrepreneurship, they always hoped the right opportunity would come along.
That opportunity arrived when one of them discovered Launch Entertainment. With young children of their own and years of experience as customers at family entertainment center franchises, the group immediately saw the potential. They had visited plenty of competitors, but they often found the experience lacking, especially for older kids. Launch stood out because it had something for everyone: bowling and trampolines as core attractions, plus the flexibility to add in options like arcades, ropes courses, and VR.
“Variety was huge for us,” Terence explained. “As parents, we’d taken our kids to places where one child was engaged but the other was bored. Launch had activities that appealed to all ages, which meant families could come together and everyone could find something they loved.”
Choosing Launch
The deciding moment came when the group visited Launch’s original location in Warwick, Rhode Island. They were impressed not only by the attractions but by the brand’s flexibility. With a balance of timeless offerings like bowling and trampolines and newer innovations such as VR or laser tag, they knew their investment would never become outdated.
“If in five years VR isn’t popular anymore, we can replace it,” Terence said. “That kind of adaptability gave us confidence that Launch is built to last, and has come a long way from its trampoline park franchise beginnings.”
Although the group had already owned and operated franchised motels, opening an entertainment franchise was an entirely new venture. That’s where the Launch team made all the difference.
From site selection and layout planning to construction and operations, Launch provided what Terence described as “A to Z support.” They connected the partners with project managers, designed in-house plans, and essentially “held their hand” through the process.
“As first-time FEC owners, there were a lot of things we didn’t know,” Terence admitted. “Launch filled those gaps for us across the board. The corporate team has been fantastic and very hands-on.”
Opening in Lewisville
This year, the group debuted the brand in Lewisville, TX. Being the brand’s introduction to the state meant they had to do a bit of educating.
“A lot of people in Texas don’t know Launch yet, but once they come in, they love it,” Terence said. “We’ve had amazing feedback, especially on the ropes course. It’s something not every Launch has, and kids spend a ton of time on it, sometimes going back multiple times in a single visit.”
Advice for Future Family Entertainment Franchise Owners
For those considering Launch, Terence recommends doing thorough due diligence. “Make sure the demographics are there to support your business,” he advised. With the right market, he believes the Launch Entertainment franchise model and the corporate support behind it are a recipe for long-term growth.
Terence and his partners are proving that Launch’s mix of variety, flexibility, and support makes it a winning choice for entrepreneurs exploring entertainment franchise opportunities. And with the brand’s proven model, it’s clear why Launch is more than just its trampoline park franchise roots—it’s a full-scale destination for families.
Fill out our inquiry form to bring full family entertainment to your community!
Why Family Entertainment Franchises Are Growing Fast
As families continue to crave screen-free fun and meaningful ways to connect, the demand for high-quality family entertainment franchises like Launch Entertainmentis climbing. In a category packed with traditional options, Launch Entertainment stands out as a next-generation indoor family entertainment center with scalable footprints, diverse revenue streams, and a unique focus on active play for kids, families, and groups alike.
At Launch Entertainment, our mission has always been to create more than fun. As our Chief Development Officer recently shared, it’s about offering family-focused entertainment experiences that spark connection, support local communities, and stand out in today’s digital-first world. That mission extends to every part of the Launch Entertainment franchisesystem, from how we support new owners to how we choose markets and design each park.
frequently asked questions about family entertainment
- How does Launch Entertainment’s model contribute to the growth of family entertainment franchises?
Launch’s scalable footprint and adaptable business model allow franchisees to meet market needs effectively. By focusing on active play for kids and families and delivering diverse revenue streams, Launch taps into the expanding demand for family entertainment franchises.
- Why are families choosing experiences from family entertainment franchises over digital alternatives?
Families seek meaningful connection time away from screens, which has increased the value of family-focused entertainment experiences. Launch Entertainment offers a physical, immersive alternative that fosters interaction and active fun, contributing to the overall growth of this industry.
- How does strong franchise support impact the success of family entertainment franchises?
One key reason for the fast growth of family entertainment franchises is the comprehensive franchise support and training that empowers owners. Launch’s hands-on guidance helps franchisees confidently open and grow their parks, making the franchise model scalable and appealing.
- What role do diversified revenue streams play in why family entertainment franchises are growing fast?
By generating income from multiple sources—ticket sales, birthday parties, food and beverage, group events, and merchandise—Launch Entertainment franchises provide a robust business model. This diversified income opportunity makes the concept financially attractive and drives sector expansion.
The Momentum Behind the Movement
The family entertainment sector is growing at a 13.27% compound annual growth rate, showing a clear demand for experiences that bring people together. Instead of competing with digital platforms, family entertainment franchises like Launch offer a real-world alternative that’s physical, shared, and unique.
In just the past few months, Launch has opened new parks in Brooklyn, NY, Lewisville, TX, Clearwater, FL, and North Attleboro, MA, all part of a broader nationwide strategy that continues to expand the brand’s reach and relevance.
Launch isn’t a one-size-fits-all model. Our franchisees benefit from adaptable footprints, real estate and development guidance, and a support team that’s been there before. We stay closely involved to help owners move confidently and make a strong entrance into their market.
ready to launch?
Family entertainment franchises are poised to keep growing, and Launch is leading that charge with smart development and consistent performance across its national footprint.
If you’re a growth-minded entrepreneur or multi-unit operator looking for your next move, click here to view available markets.
Let’s talk about what Launch could add to your community.
What to Expect When Opening a Family Entertainment Franchise
Thinking about opening a family entertainment franchise? Today’s family entertainment centers are vibrant destinations for birthdays, weekends, and active memory-making, where kids, teens, and adults all find something to enjoy.
Launch Entertainment takes the excitement of trampoline parks and builds on it with bold, multi-attraction spaces built for modern families and the entrepreneurs who want to serve them.
Here’s a closer look at what it’s like to open a Launch Entertainment franchise.
opening a family entertainment franchise: What You Need to Know
The cost to open a trampoline park franchise can vary by brand, location, and concept. Our most experienced owners usually bring a net worth of $2.5 million and at least $800,000 in liquid capital to the table.
But the numbers aren’t everything.
We’re looking for leaders who thrive in fast-paced environments, know how to manage people and processes, and want to build something lasting in their community. Experience in finance, hospitality, or operations is a plus, but what matters most is your ability to create a memorable guest experience, day in and day out.
From the start, you’ll have our full support. Our team assists with site selection in high-traffic retail areas and provides guidance throughout construction, training, and opening. Once the doors are open, we keep working with you to ensure consistency, quality, and ongoing momentum.
More Than Just a Trampoline Park
Launch Entertainment combines high-energy attractions with elevated experiences to keep guests coming back. That starts with our signature trampoline courts, then expands into activities like laser tag, bowling, axe throwing, and interactive mini golf.
Guests can unwind with food and drinks at Krave, our full-service restaurant, or grab a cocktail at Bar Hops. We’ve also introduced Formula 1 racing simulators and Hyperdeck VR at one of our newest parks, giving each location the flexibility to meet modern preferences while staying true to the brand.
From birthday parties and field trips to teen hangouts and adult nights out, there’s something for everyone inside a Launch park.
Why Explore Launch Family Entertainment?
More families are seeking out meaningful ways to spend time together, and Launch delivers that through every visit. Our parks bring energy, variety, and modern entertainment under one roof.
If you’re considering opening a family entertainment franchise and want to be part of something with serious staying power, let’s talk! A Launch Entertainment franchise might be exactly what you’re looking for.
Fill out the form below to start the conversation.
Launch: A FULL family entertainment franchise opportunity
Launch Entertainment parks feature full arcades, bowling, climbing walls, laser tag, obstacle courses, battle pits, and more. Talk about a strategic advantage in the family entertainment franchise sector!
Let’s break it down. According to Research and Markets, the Family Entertainment Center Market grew from $46.36 billion in 2023 to $52.35 billion in 2024 and is expected to continue growing at a CAGR of 13.27%, reaching $110.97 billion by 2030.
More attraction variety means broader customer appeal, which translates to year-round ticket sales, and memberships.
Multiple activities Keep Traffic Flowing
A strong business doesn’t rely on just one attractor. At Launch, strategically designed attractions & activities keep sales and foot traffic flowing:
- Birthday Parties That Go Big – Our tiered party packages (MVP, All-Star, A-List) give guests a customizable experience. Parties drive foot traffic, increase concession and arcade activity, and create lasting word-of-mouth buzz.
- Corporate & Group Events – Think beyond families. Companies often look to Launch for team-building days, sports teams to celebrate wins, and schools planning field trips. Large private rentals, like post-prom parties or other organizational outings, bring in additional traffic while leveraging custom event packages.
- Camps & School Break Programs – When school’s out, Launch Camps keep the parks packed. Parents love having a trusted, safe place to drop off their kids during breaks, and franchisees love the customers these seasonal programs bring.
- Fundraisers That Build Community & Sales – Schools, nonprofits, and clubs choose Launch as a fundraising partner, driving more customers to your park.
- Special Events for Specific Age Groups – Signature events like Ignite Glow Parties (designed for teens and young adults) and Toddler Time (exclusive play hours for little ones) create unique experiences that encourage repeat visits across all age groups.
Capitalizing on the ‘Eatertainment’ Boom
Dining and entertainment are no longer separate experiences—guests want both in one place. That’s why Launch created Krave Pizza Kitchen and Bar Hops, keeping families, friends, and corporate groups fueled without ever leaving the park.
Millennials and Gen Z are driving the demand for social, interactive dining spaces, and Launch is perfectly positioned to meet that trend. Whether it’s a group of friends grabbing a bite between games or parents enjoying a drink while their kids play, in-park food and beverage options add serious value to the business.
Smart Real Estate & Operational Efficiency
Launch often repurposes second-generation retail spaces, reducing buildout costs and getting parks up and running faster. These locations are typically in high-traffic areas, already attracting potential guests, which helps generate strong foot traffic from day one.
Once the park is open, technology does the heavy lifting. Online booking and automated ticketing streamline operations, while real-time data analytics help franchisees track performance, optimize pricing, and drive targeted promotions.
Join the Billion-Dollar Family Entertainment Market!
Ready to Launch? Fill out our inquiry form to get started!
THIS ADVERTISEMENT IS NOT INTENDED AS AN OFFER TO SELL, OR THE SOLICITATION OF AN OFFER
TO BUY, A FRANCHISE. IT IS FOR INFORMATION PURPOSES ONLY. AN OFFERING CAN ONLY BE MADE
BY A FRANCHISE DISCLOSURE DOCUMENT FILED WITH THE REFERENCED STATE, WHICH FILING DOES
NOT CONSTITUTE APPROVAL. LAUNCH FRANCHISES WILL NOT BE SOLD TO ANY RESIDENT OF ANY
SUCH JURISDICTION UNTIL THE OFFERING HAS BEEN EXEMPTED FROM THE REQUIREMENTS OF, OR
DULY REGISTERED IN AND APPROVED BY, SUCH JURISDICTION AND THE REQUIRED FRANCHISE
DISCLOSURE DOCUMENT HAS BEEN DELIVERED TO THE PROSPECTIVE FRANCHISEE BEFORE THE
SALE IN COMPLIANCE WITH APPLICABLE LAW. THE FOLLOWING STATES REGULATE THE OFFER AND
SALE OF FRANCHISES: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA AND WI. IF YOU RESIDE IN ONE
OF THESE STATES, YOU MAY HAVE CERTAIN RIGHTS UNDER APPLICABLE FRANCHISE LAWS. IN NEW
YORK, AN OFFERING CAN ONLY BE MADE BY A PROSPECTUS FILED FIRST WITH THE DEPARTMENT OF
LAW, AND SUCH FILING DOES NOT CONSTITUTE APPROVAL BY THAT DEPARTMENT.
Why Multi-Unit Family Entertainment Operators Choose Launch
Retail real estate is shifting, and multi-unit family entertainment development is becoming a major driver of that change. Shopping centers across the country are repositioning themselves with experience-driven tenants, and franchisees with the right background and vision are stepping in to fill the demand. That’s exactly what Wisam “Sammy” Assaedi is doing by expanding his portfolio with Launch Family Entertainment.
With a background in food service and real estate, Assaedi recognizes a strong investment opportunity when he sees one. After successfully opening in Brooklyn’s Bay Ridge neighborhood, he is bringing his second, 34,181-square-foot Launch location to Green Acres Mall—one of the busiest shopping centers in the area. His decision to grow with Launch’s multi-unit family entertainment model was strategic, taking advantage of second-generation real estate in a high-traffic area and positioning himself for long-term scalability.
The Right Real Estate at the Right Time
As traditional retail evolves, landlords are increasingly turning to entertainment concepts to drive foot traffic and keep visitors engaged. Green Acres Mall is a prime example.
Malls and shopping centers naturally attract steady visitors, making them ideal sites for entertainment-driven businesses. By converting a portion of a two-floor, 73,000-square-foot site into a new Launch location, Assaedi is taking advantage of existing infrastructure while introducing a concept that fills a clear gap in the market.
But for Assaedi, creating a space where every guest feels welcome is paramount.
“Once a month, we intend to organize music-free days specifically tailored for children with special needs. Having faced challenges in finding inclusive family entertainment for my son with special needs, I want to bridge that gap in Brooklyn. My goal is to make Launch a place where the excitement of entertainment meets the warmth of the community.”
Operators from All Backgrounds Find Success with Launch
Alongside a focus on community, Launch’s ideal multi-unit family entertainment franchisee has a strong business background, a strategic mindset, and a desire to own an experience-driven business. Many Launch owners come from industries like food service, retail, and real estate, leveraging their existing skills to build a portfolio in family entertainment. Others are existing multi-unit franchisees who recognize the value of adding a concept like Launch to their portfolio.
Read more about multi-unit franchise ownership with Launch Entertainment!
The Launch Entertainment franchise opportunity is designed for operators looking to scale smartly. Franchisees benefit from multiple segments of business, including attractions, food and beverage, and dedicated event spaces, creating year-round business for operators looking to grow their portfolio across multiple parks.
Ready to Launch?
Launch Entertainment is leading the way in transforming underutilized retail space into high-energy destinations.
If you’re exploring multi-unit family entertainment franchises, consider the Launch Entertainment franchise opportunity!
THIS ADVERTISEMENT IS NOT INTENDED AS AN OFFER TO SELL, OR THE SOLICITATION OF AN OFFER
TO BUY, A FRANCHISE. IT IS FOR INFORMATION PURPOSES ONLY. AN OFFERING CAN ONLY BE MADE
BY A FRANCHISE DISCLOSURE DOCUMENT FILED WITH THE REFERENCED STATE, WHICH FILING DOES
NOT CONSTITUTE APPROVAL. LAUNCH FRANCHISES WILL NOT BE SOLD TO ANY RESIDENT OF ANY
SUCH JURISDICTION UNTIL THE OFFERING HAS BEEN EXEMPTED FROM THE REQUIREMENTS OF, OR
DULY REGISTERED IN AND APPROVED BY, SUCH JURISDICTION AND THE REQUIRED FRANCHISE
DISCLOSURE DOCUMENT HAS BEEN DELIVERED TO THE PROSPECTIVE FRANCHISEE BEFORE THE
SALE IN COMPLIANCE WITH APPLICABLE LAW. THE FOLLOWING STATES REGULATE THE OFFER AND
SALE OF FRANCHISES: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA AND WI. IF YOU RESIDE IN ONE
OF THESE STATES, YOU MAY HAVE CERTAIN RIGHTS UNDER APPLICABLE FRANCHISE LAWS. IN NEW
YORK, AN OFFERING CAN ONLY BE MADE BY A PROSPECTUS FILED FIRST WITH THE DEPARTMENT OF
LAW, AND SUCH FILING DOES NOT CONSTITUTE APPROVAL BY THAT DEPARTMENT.
The Top 5 Reasons Multi-Unit Operators Choose Launch Entertainment
Launch Entertainment’s scalable business model and growing foothold in the $108.4 billion family entertainment industry create a prime opportunity for seasoned multi-unit operators, regardless of family entertainment franchising experience.
Here’s why multi-unit, multi-brand operators choose Launch Entertainment!
1. Semi-Absentee Ownership Model
Semi-absentee franchise ownership allows multi-unit operators the flexibility to manage portfolios at scale. Robust operational support, streamlined processes, and dedicated resources let owners focus on strategic growth while leaving the day-to-day management to the owners’ well-trained teams. This way, Launch franchisees can build their portfolio across multiple units and brands without the typical operational demands.
2. Unmatched All-Ages Appeal
Launch Entertainment’s diverse attractions cater to everyone, from toddlers to teens to adults. Families come for birthday parties, school groups for active field trips, and corporate clients often book spaces for team bonding events, promoting year-round traffic. For multi-unit operators, owning a concept that appeals to every demographic means every new location is another chance to multiply their impact.
3. Proven Concept Backed by Strategic Growth
In 2024 Launch has seen significant growth, signing leases and development agreements throughout the
United States. Launch is building a nationwide presence that allows franchisees to tap into high-growth markets. Robust site selection processes and market insights assist each location for visibility, a major draw for operators who prioritize data-driven decisions.
4. Added QSR Value
While some family entertainment franchises only provide light snacks for kids and nothing for adults, Launch Entertainment taps into the QSR scene with its full-service bar and Krave pizza restaurant, keeping adults happy while kids play and giving everyone a place to refuel.
As a Launch franchisee, you’ll offer dedicated event spaces to combine dining and entertainment and keep guests on-site longer.
5. Value of diverse investor backgrounds
Launch Entertainment thrives on the unique expertise that diverse investors bring to the table. Whether your background is in childcare, the restaurant industry, real estate, or another field, your experience adds value to our approach.
By leveraging your specialized skills, you can help enhance the quality and scalability of every location.
Fill out the form below for more information on franchise opportunities in your community!
THIS ADVERTISEMENT IS NOT INTENDED AS AN OFFER TO SELL, OR THE SOLICITATION OF AN OFFER
TO BUY, A FRANCHISE. IT IS FOR INFORMATION PURPOSES ONLY. AN OFFERING CAN ONLY BE MADE
BY A FRANCHISE DISCLOSURE DOCUMENT FILED WITH THE REFERENCED STATE, WHICH FILING DOES
NOT CONSTITUTE APPROVAL. LAUNCH FRANCHISES WILL NOT BE SOLD TO ANY RESIDENT OF ANY
SUCH JURISDICTION UNTIL THE OFFERING HAS BEEN EXEMPTED FROM THE REQUIREMENTS OF, OR
DULY REGISTERED IN AND APPROVED BY, SUCH JURISDICTION AND THE REQUIRED FRANCHISE
DISCLOSURE DOCUMENT HAS BEEN DELIVERED TO THE PROSPECTIVE FRANCHISEE BEFORE THE
SALE IN COMPLIANCE WITH APPLICABLE LAW. THE FOLLOWING STATES REGULATE THE OFFER AND
SALE OF FRANCHISES: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA AND WI. IF YOU RESIDE IN ONE
OF THESE STATES, YOU MAY HAVE CERTAIN RIGHTS UNDER APPLICABLE FRANCHISE LAWS. IN NEW
YORK, AN OFFERING CAN ONLY BE MADE BY A PROSPECTUS FILED FIRST WITH THE DEPARTMENT OF
LAW, AND SUCH FILING DOES NOT CONSTITUTE APPROVAL BY THAT DEPARTMENT.